Wietske Van Osch Ph.D.

Wietske Van Osch

Associate Professor

Department
  • Media & Information
vanosch@msu.edu
(517) 355-4714

Bio

Dr. Wietske van Osch received her Ph.D. in Economics (Information Systems) at the University of Amsterdam. Her doctoral dissertation focused on “Generative Collectives” and in particular the structural, cognitive and technological dimensions of online communities that result in enhanced innovation and won the First Runner Up award for the ACM SIGMIS / AIS Best Doctoral Dissertation Award 2012. Before joining the Department of Telecommunication, Information Studies, and Media at Michigan State University, she was a lecturer at the University of Amsterdam, teaching both B.Sc. and M.Sc. courses on Organization & Management Theory, Innovation & Design, and Research Methods. Wietske holds a Bachelor of Science in Culture, Organization and Management from the VU University of Amsterdam and a Master of Science in Organization Science from the VU University of Amsterdam/Copenhagen Business School. Her current research interests include online communities, social media, and enterprise social software and in particular the potential of these platforms for enhancing collaboration within and beyond organizational contexts. Current research projects involve extensive industry collaborations for research on Enterprise Social Software, big data, and social media marketing with companies including Steelcase and Leo Burnett.

Courses TC201: Introduction to Information Technology & Media TC462: Social Computing TC458: Project Management ITM444: IT Project Management

Roles

Member of the Undergraduate Committee Member of Quello Search Committee Associate Editor ICIS (Multiple Tracks) Associate Editor ECIS (Multiple Tracks) VP of Teaching Resources SIGHCI.

Research and Teaching

Current research interests include online communities, social media, and enterprise social software and in particular the potential of these platforms for enhancing collaboration within and beyond organizational contexts. Current research projects involve extensive industry collaborations for research on Enterprise Social Software, big data, and social media marketing with companies including Steelcase and Leo Burnett.

Related Work

Media and Information professor Wietske Van Osch with a group of capstone class students.
Students Provide IT Solutions to Local Clients
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IT professors
IT Minor Students Help Local Companies on New Tech Projects
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social media graphic of table, desktop and laptop computers
Trends Behind Social Engagement & Collaboration
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illustration depicting an overhead view of people around a circular table, which is also a lightbulb and a wireless signal
Research Preview: The Profound Influence of Small Choices in Digital Collaboration
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Recent Awards:

Winner of the OCIS Gerardine DeSanctis Award for Best Sole-Authored Paper based on a Dissertation. At the 2013 Academy of Management Annual Meeting, Orlando, Florida. Runner Up for the William H. Newman Award for Best Sole-Authored Paper based on a Dissertation. At the 2013 Academy of Management Annual Meeting, Orlando, Florida. First Runner Up ACM SIGMIS / AIS Best Doctoral Dissertation Award. At the International Conference on Information Systems, December 17, 2012, Orlando, Florida Best Paper Award. Van Osch, W. and Coursaris, C.K. (2012). The Duality of Social Media: Structuration and Socialization through Organizational Communication. The Eleventh Annual Workshop on HCI Research in MIS (SIGHCI). At the International Conference on Information Systems, December 17, 2012, Orlando, Florida Best Paper. Van Osch, W., Bohnsack, R. and Avital, M., (2010), “From Green IT to Sustainable Value: The Path-Dependent Construction of Sustainable Innovation,” Best Paper Proceedings of the Annual Meeting of the Academy of Management (AOM), Montréal, Canada.

Current Creative/Research Work:

Special Projects
Dr. van Osch recently started collaborating with the Center for Advanced Microbial Risk Assessment in researching the effect of social platforms on scientific discovery, policy-making, and public health as well as the implications hereof for effective technology design Dr. van Osch engages in extensive industry collaborations with Steelcase and Leo Burnett on the topics of Enterprise Social Software, big data, and social media marketing.

Project Title & Source
Leo Burnett funded research project “Deconstructing Strategic Marketing Communications on Social Media: Enabling Structuration, Socialization, and Crisis Management” (Co-PI).

Contact Information

404 Wilson Rd.
Communication Arts and Sciences Building
Michigan State University