Chuqing Dong Ph.D., MPP

Assistant Professor

Department

Advertising + Public Relations

cdong@msu.edu

Bio

Chuqing Dong is an Assistant Professor of Advertising + Public Relations. Her research focuses on corporate social responsibility (CSR), ESG (Environment, Social, Governance), government communication, and public relations practices in the AI era. Drawing on interdisciplinary theories and using a multimethod approach, her research agenda is shaped by inquiries such as 1) the effects and effectiveness of CSR/ESG communications in the digital media environment, enabled by AI, and within a global context; 2) strategic CSR alliances between NPOs and corporations and their impacts on the allies, publics, and the society; and 3) ethical and caring PR for organizations in both private and public sectors.

Dr. Dong's has produced more than 30 articles published in peer-reviewed journals and books, including Public Relations Review (PRR), Journal of Public Relations Research (JPRR), Journal of Business Ethics, International Journal of Business Communication, and Corporate Social Responsibility and Environmental Management. Dr. Dong's work has been recognized by multiple top paper awards at national and international conferences, such as the International Communication Association (ICA), Association for Education in Journalism and Mass Communication (AEJMC), National Communication Association (NCA), and the International Public Relations Research Conference (IPRRC). Additionally, Dr. Dong is a member of the editorial boards for leading journals in the fields of public relations and organizational communication, including PRR, JPRR, and Management Communication Quarterly.

Dr. Dong's research projects have been funded by multiple internal and external grants, such as the C.R. Anderson Foundation (2000), the Canadian Social Sciences and Humanities Research Council (SSHRC) (2021), and the Arthur W. Page Center (2022, 2024). These projects investigate dialogic communication and legitimacy in the oil & gas industry's CSR/ sustainability communication, employees' CSR engagement, ethics of care in government public relations, and DEI ethics training in the workplace. In 2024, Dr. Dong earned the ESG Investing certificate from the CFA Institute.

Before joining MSU, Dr. Dong earned her Ph.D. from the Hubbard School of Journalism and Mass Communication at the University of Minnesota. She also received a master's degree in Public Policy (M.P.P.) and an M.A. in Professional Strategic Communication from the University of Minnesota.

Dr. Dong welcomes the opportunities to work with graduate and undergraduate students on various topics related to international CSR/ESG communication, ethical consumerism, and public relations.

Research and Teaching

Teaching:

PR300 Public Relations Theory and Ethics
PR492 Public Relations Special Topic - CSR Campaign
ADV800 Advertising and Public Relations Theory
CAS921 Theories of Media and Information

Key Research Interests

CSR
ESG
Cross-sectoral collaboration
PR ethics
Nonprofit communication
Government communication
AI in public relations

Google Scholar Page

Related Work

NCA 108th Annual Convention lineup for ComArtSci researchers

Selected publications

Dong, C., Cheng, Y., Wang, Y., & Sazhina, O. (2024). To Leave or Stay During the COVID-19 Crisis: Exploring the Impacts of CSR Motives on Employee Distrust and Turnover Intentions. Journal of Public Relations Research, 1–20. https://doi.org/10.1080/1062726X.2024.2390459

Dong, C., Harrison, V., & Zheng, Q. (2024). When controversy meets controversy, what do you see? Understanding the visual communication of cannabis companies’ corporate social advocacy on Instagram. Public Relations Review, 50(1), 102417. https://doi.org/10.1016/j.pubrev.2023.102417

Dong, C., Huang, Q., Ni, S., Zhang, B†., & Chen, C. (2023) Infusing care ethics in CSR communication: insights from large corporations’ social media communication in China and the U.S. Journal of Business Ethics. https://doi.org/10.1007/s10551-023-05531-9

Dong, C., Zhang, Y., Li, Y., Lee, E., & Chen, L. (2023). What makes nonprofit organizations (NPOs) talk transparently about their connections with businesses on Twitter? Insights from N2B network portfolios and resource dependencies. Public Relations Review. https://doi.org/10.1016/j.pubrev.2023.102314

Dong, C., Zhang, Y., & Song, A. (2023). How to engage employees in CSR? Exploring CSR communication effects through the reasoned action approach. Management Communication Quarterly. https://doi.org/10.1177/08933189231161621

Dong, C., Song, B., Zheng, Q., & Cheng, Y. (2023). Tracking CSR communication research within the Chinese context: A systematic literature review. International Journal of Business Communication. https://doi.org/10.1177/23294884231156508

Dong, C., Zheng, Q., & Morehouse, J. (2023). What do we know about government public relations (GPR)? A systematic review of GPR in public relations literature. Public Relations Review, 49(1), 102284. https://doi.org/10.1016/j.pubrev.2022.102284

Dong, C., Liu, W., & Zhang, Y. (2023). Leveraging moral foundations for corporate social advocacy combating anti-Asian racism: A computational approach. Asian Journal of Communication, 1-20. https://doi.org/10.1080/01292986.2023.2169944

Dong, C., & Li, Y. (2022) CSR partnership communication: A portfolio approach. In O’Connor, A. (Ed.), The Routledge Handbook of Corporate Social Responsibility Communication. https://doi.org/10.4324/9781003184911-29

Dong, C., & Morehouse, J. (2022). Toward a caring government: Advancing ethical government public relations with a care-based relationship cultivation model, Journal of Public Relations Research. https://doi.org/10.1080/1062726X.2022.2119978

Dong, C. & Rim, H. (2022). Judge a nonprofit by the partners it keeps: How does CSR partnership disclosure influence public evaluations of the nonprofit? International Journal of Voluntary and Nonprofit (VOLUNTAS). https://doi.org/10.1007/s11266-022-00457-8

Zhou, Z. & Dong, C. (2021). Matching words with actions: An investigation of the effects of CSA stance-action consistency and CSA records on publics’ responses. Corporate Communications: An International Journal. https://doi.org/10.1108/CCIJ-05-2021-0060 *Corresponding author.

Ju, R., Dong, C., & Zhang, Y. (2021). How controversial businesses communicate CSR on Facebook: Insights from the Canadian cannabis industry. Public Relations Review, 47(4), 102059. https://doi.org/10.1016/j.pubrev.2021.102059 * Corresponding author.

Zhang, Y., & Dong, C. (2021). Understand corporate social responsibility from an agenda setting perspective: a cross-national analysis of newspaper using computer-assisted content analysis. Journal of Global Responsibility. https://doi.org/10.1108/JGR-08-2020-0084

Dong, C., & Zhang, Y. (2019). NPOs’ voice in CSR partnership: An exploratory study using topic modelling. International Journal of Business Communication. https://doi.org/10.1177/2329488418819136

Dong, C., & Rim, H. (2018). Exploring nonprofit-business partnerships on Twitter from a network perspective. Public Relations Review. 45(1), 104-118. https://doi.org/10.1016/j.pubrev.2018.11.001

Dong, C., & Ji, Y. (2018). Connecting young adults to democracy via government social network sites. Public Relations Review. 44(5), 762-775. https://doi.org/10.1016/j.pubrev.2018.05.004

Rim, H., & Dong, C. (2018). Trust and distrust in society and public perception of CSR: a cross-cultural study. Social Responsibility Journal, 14(1), 1-19. https://doi.org/10.1108/SRJ-01-2017-0016

Contact Information