The MSU StratCom Program presents Level Up: A Professional Development Series. These free events will feature industry leaders who will be sharing insights and lessons learned, as well as offer practical tips to implement in work and life. The format will be interactive with a presentation, interview and live Q&A. Level Up will be hosted by Merri Jo Bales, Vice President and Strategic Director of University Communications for MSU.
Erica Hughes is an award-winning marketing and advertising professional with a breadth of experience working for Fortune 500 companies. With a love of connecting brands with consumers, Erica has managed marketing strategies for iconic brands such as Chick-fil-A, Chevrolet, Reddi-wip and Slim Jim, just to name a few.
Currently, Hughes serves as the Director of Multicultural Marketing at Ally. In her role she is responsible for leading the vision and strategy for multicultural marketing. In addition, Hughes leads the organization’s efforts to increase awareness and consideration amongst diverse consumers segments.
Erica will present live on Zoom.
After Erica presents, there will be time for a live Q&A as well as a follow up resource you can use to process and implement the principles from her presentation.