Gain an edge in strategic communication at Michigan State University

MSU's employee development programs were born out of a response to industry needs. Our portfolio of programs offer unparalleled access to our world-class faculty, transformative curricula and global peers, presented in a variety of online and in-person formats. Whether you’re investing in early-career professionals or executives, we welcome the opportunity to support your organization’s learning and development goals. The curriculum was designed to give students the skills necessary to meet the demands of the ever-changing world of media and communication with the flexibility that fits into their busy lives.

Our team is a strategically chosen mix of faculty thought leaders, highly experienced practitioners and subject matter experts who work closely together to develop exceptional programs and foster a positive impact at all levels of the organization: individuals, teams and enterprise. So, now, we pose our fundamental question to you: If Michigan State University could be the professional development arm for your company, what would you need? Let’s dream together, and create something that works for your company

Our Offerings

Choose from For-Credit or Continuing Education Options

For Credit + Lifelong Learning Certificates

Certificates

Executive Development Programs

Customizable Programs

Professional Development Worshops

The rapid pace of today’s business world means that the best employees are the ones who keep growing and developing skillsets. Build your employees skills in workshops organized around experiential activities, case studies, and other projects all designed to teach them how to apply their expertise in the workplace. Work- shops are offered online, in-person or hybrid.

For Credit Certificates

We offer multiple credit transcriptable online certificates in the following areas: Digital Media, Media Analytics, and Organizational Leadership.

Get Leading More Effectively

Drawing on lessons from CEOs and innovators who have disrupted and transformed their industries by asking the right questions, participants learn to create the conditions that stimulate productive inquiry and drive innovation. This certificate will develop a stronger leadership team, strengthening connectedness/collaboration, alignment, communication and leadership skills. Graduates of the certification will be prepared to:

Develop leadership skills for building consensus.
Learn how to effectively manage conflict.
Facilitate effective employee evaluations.
Learn how to effectively build a team.
Develop communication and leadership skills for implementing change efforts.
Develop knowledge and facilitation skills for building a collaborative, entrepreneurial work climate.

Course Lineup

Crisis Communication

Provides skills and strategies to communicate crises experienced by organizations and institutions through optimal media formats. The course will provide the tools to manage effectively the use and the relationship with the media, which plays a crucial role in crisis situations as the vehicle to pass information to affected communities and people. Students will learn using real-life case studies.

Catalyst Thinking in the C-Suite

Provides organizational leaders with cutting edge research so they can continue to meet the needs of their organizations in a fast-paced global environment. A number of constructs like communication, collaboration, community, conflict, change and other ideas or constructs are central to creating change in organizations and are crucial skills to c-suite executives in organizations.

Organizational Communication for Leaders and Entrepreneurs

Introduces theories, contexts, and processes related to organizational communication issues, including employment interviewing, supervisor-employee communication, role and work group coordination, decision making, and unit climate. This course will also include an overview of research on organizational communication through time, and discuss coordination within and between organizational communication structures.

Go Digital

The Graduate Certificate in Digital Media is designed for working professionals seeking to expand and enhance their knowledge and skills in content creation, curation, branding communication and media strategies. The certificate program exposes students to the state of the art technology, application and communication theories. Graduates of the certification will be prepared to:

Expertly apply communication and design principles to content creation in a variety of contexts.
Students will also be able to successfully manage diverse content using content management systems and aggregation tools.
Apply the latest digital innovations such asmobile, social media, location-based services and big data to marketing campaigns.c.
Build a tool-kit of techniques for using digital analytics in campaign strategy and evaluationd.
Synthesize practical skills related to digital strategy with a broader theoretical understanding of the media environment to engage in highly effective strategic planning.e.
Identify, formulate and defend strategicbrand decisions, based on application of theories and concepts learned.

Course Lineup

Digital Content Creation, Curation, and Promotion

This course covers the creation of content for a number of digital media including e-mail, social media (e.g., Facebook, Twitter, YouTube), and interactive media (e.g., websites). An integrated digital communication strategy requires the consideration of design and communication theories, principles, and best practices for written and visual communication.

Digital Media Strategies

This advanced course in digital media strategies is designed to provide an in-depth overview of new and social media marketing strategies. More importantly, the course applies advertising, consumer psychology, social psychology, and marketing to ensure the effectiveness of social media marketing strategies.

Brand Image & Communication

In this course you will examine the power and value of branding and using consumer based brand equity to differentiate a product, service or company from its competitors. Related issues include the way brands are created, managed and grown, and extensions under the brand umbrella.

Numbers Don't Lie

This certificate offers a high-level strategic view of media analytics: introducing basic concepts, processes and uses. It explores the rise and characteristics of big data; consumer data acquisition, media consumption and response to advertising. Who benefits: leaders who want to scale analytics in their organizations, managers who want to build a culture of data-driven decision making and organizational leaders who want to drive workplace performance and improve business outcomes.
Graduates of the certification will be prepared to:

Understand what media analytics involve and how they are useful to professionals in journalism, advertising and public relations
Be able to review, critique and understand what scholars and practitioners have said or written about media analytics
Understand probability-based sampling, censuses and random assignment as statistical concepts that relate to media analytics.
Identify the challenges brought by each unique social media platform
Recognize the ways professional communicators are able to inform and engage the public via social media
Learn how to control and strategically plan your social media presence
Provide students with strategies and tactics for turning data into plain language to inform advertising, public relations and business decisions.
Explore the process of translating data into advertising and public relations messages, and using data to compellingly and clearly report the results of advertising and public relations activities.

Course Lineup

Media Analytics

This course will introduce basic concepts, processes and uses of media analytics. It will explore the rise and characteristics of big data; data acquisition about audiences, media consumption and response to advertising and news; sources of commercial and news data; overview and experiment with some of the popular analytics platforms and tools for advertising and news

Audience Analytics

This course will cover basic concepts of digital analytics and actual use of live data to generate consumer insights on major aspects of a website or mobile app, such as user profiles, traffic sources, navigation patterns, conversion ratios and path to purchase. It will also cover how to interpret analytics and put it into a strategic plan.

Social Media Storytelling

This course is important because it will cover main industry trends so students master the best practices for social media storytelling. This course focuses on teaching communicators the qualitative skills regarding social media storytelling, including finding, making sense of, verifying, assessing and creating stories for online networking platforms.

Opportunities for Lifelong Learners to continue to expand their knowledge base while earning college credits. LLC program allows professionals to be exposed to the same content as our standard 3-credit courses, but in a 1-credit compressed format. These courses and credits are stackable and can be applied to a degree. These can serve as stand-alone learning experiences or as one component of an integrated development curriculum for upskilling and team building.

Feel free to make a list of courses you and your employees would be interested in for lifelong learning and we can customize a roadmap for you.

Case Study: MSUFCU

April Clobes, CEO of MSUFCU, and her C-Suite wanted to create new organizational strategies, while also providing professional development for the team. MSU did a needs assessment and put together a proposal; we leveraged leadership talent inside and outside MSU to match the needs for MSUFCU. The outcome: We met
one Saturday a month where we hosted highly interactive sessions, led by experts, that had specific outcomes defined. At the conclusion of the training program, we asked participants to share their feedback.

Participant feedback:

100% of the participants found the program to be relevant and applicable
100% of the participants would recommend the program to colleagues.
“...It was great to have exposure to different ideas and strategies on organizational development.”
“...Increased executive team relationships, additional knowledge and ideas, and building... team cohesiveness.”

Non-Credit Certificates

Setting the standard for higher education for over 150 years, Michigan State University now offers online non-credit certificate programs that are designed for professionals who want to improve their job performance and marketability by mastering some of today’s most important business disciplines. Whether you're looking to enhance your expertise in Business Analytics, master the art of Strategic Leadership & Management, or optimize Supply Chain Management strategies, we have the perfect certificate program tailored to your professional goals.

Become an Expert with a Certificate From the #1 University for Supply Chain Management. Michigan State University offers a range of comprehensive and specialized certificate programs in supply chain management. These certificates equip learners with the knowledge and skills necessary to excel in various aspects of supply chain management. In completing these certificate programs, students gain valuable insights, tools, and techniques to succeed in the dynamic field of supply chain management.

Course Lineup

Advanced Procurement Management – Global Supply Chain

Challenging times in global supply chain management reveal a need for leaders who have been trained by the best. Through Michigan State University’s 100% online Master Certificate in Advanced Procurement Management – Global Supply Chain program, students will learn best practices in relationship building, strategic sourcing, supply optimization and risk management, as well as how to integrate procurement, operations, purchasing and logistics management functions across the global supply chain.

Students will also learn from some of the same respected faculty members who teach in MSU’s U.S. News & World Report top-ranked, graduate-level supply chain management program, including Dr. Anand Nair.

Advanced Procurement Management – Strategic Negotiation

As technology, communication, supply costs and the economic environment continuously change, supply chains grow longer and more complex. As a result, purchasing managers must be agile, more informed and capable of developing proactive supply management strategies that align with an organization’s competitive objectives. Prepare to meet the challenge with the insight, tools and techniques you’ll gain in this professional development series.

This program examines the critical role supply base management plays in the success and competitive positioning of an organization. It reveals the “how” and “why” of rethinking and evolving your current sourcing and supply base strategies. Discover the most effective methods for evaluating and negotiating with suppliers, and creating sustainable competitive advantage for your organization and across the supply chain.

Procurement Management – Strategic Sourcing

Supply chains are becoming ever more complicated due to changing technology, fluctuating supply costs and unpredictable economic factors. Consequently, purchasing managers must be highly adaptive, knowledgeable and prepared to implement supply management strategies that will function within an organization’s competitive goals. This professional development program can help you gain the techniques and know-how to answer these ever-present challenges.

Brought to you by Michigan State University – ranked #1 in Supply Chain/Logistics programs by U.S. News & World Report 2018-2022 – this 100% online program delves into the indispensable part strategic sourcing plays in any organization’s overall success. It will illuminate time-tested approaches to reworking your sourcing strategies and reveal proven methods to accurately evaluate your existing and prospective suppliers.

Those who successfully complete the track will earn 10.5 Continuing Education units (CEUs) and receive a total of four certificates – three course certificates and a Master Certificate in Advanced Procurement Management – Strategic Sourcing.

Supply Chain Management and Operations

Michigan State’s Master Certificate in Supply Chain Management and Operations enables you to become proficient in supply chain management and operations by using the knowledge of leading global research faculty, case studies, real-world strategies and examples, as well as networking opportunities with other professionals. This wealth of information and expertise will help you excel in your current position, or step up to a new one in any operations capacity in the supply chain. You’ll gain the ability to identify key elements of Manufacturing Planning and Control (MPC) systems, while developing proactive leadership skills that will ensure your continuous improvement.

Supply Chain Management and Procurement

Michigan State’s Master Certificate in Supply Chain Management and Procurement helps you master the supply function of supply chain management. Critical insight is gained by using real-world case studies, time-tested strategies and the knowledge of leading campus-based master’s level faculty to teach you how to manage the flow of products from sourcing and acquisition through delivery to the customer. Using an analytical hierarchy process, you’ll discover ways to effectively evaluate and select suppliers. You’ll also discover how and when to build trust between participants across the supply chain.

Advanced Integrated Supply Chain Management

Supply chain function duties often overlap, especially at the highest levels. Michigan State’s Advanced Master Certificate in Integrated Supply Chain Management provides the knowledge of leading global research faculty, case studies and real-world strategies, as well as networking opportunities to help you master all facets of integrated supply chain management. The essential tools and techniques you’ll gain will take your supply chain management skills and knowledge to a higher level. They’ll also lay the foundation as you start your intensive exploration with Supply Chain Management I & II, then progress through each eight-week focus course building on your knowledge and proficiency as you complete the program.

Integrated Supply Chain Management

In the highest-level positions, supply chain function duties often overlap. Because of the complex nature of the supply chain, Michigan State’s Master Certificate in Integrated Supply Chain Management provides continuing education opportunities that can help position you for career advancement. To stay on top of this rapidly changing industry, you’ll gain critical insight through the knowledge of leading global research faculty, case studies, real-world strategies and examples, as well as networking opportunities with other students and professionals. The end result: You’ll acquire the essential tools and techniques to master all facets of integrated supply chain management.

Global Supply Chain Management

In today’s complex global economy, the financial advantages of extending areas of the supply chain into new markets generally outweigh the risks. Supply chain globalization has transformed how and where value is created – globalization is now embedded directly into an organization’s value proposition. The demand for supply chain professionals with capabilities of looking beyond borders and their functional roles increases as the rapid rate of globalization continues.

Michigan State University – ranked #1 in Supply Chain/Logistics programs by U.S. News & World Report 2018-2022 – has led the nation and the world in supply chain education for more than 50 years. MSU’s International Business Center has provided high-impact global supply chain business solutions to several Fortune 500 companies. Now you can earn your Master Certificate in Global Supply Chain Management 100% online to gain the tools and techniques to integrate and coordinate the full range of global supply chain functions – so you and your company can achieve a competitive advantage in markets around the world.

Taught by many of MSU’s expert faculty, this online certificate program consists of three required eight-week courses: Supply Chain Management I, Supply Chain Management II and Global Supply Chain Management (earning 10.5 total Continuing Education Units or CEUs).

Supply Chain Management and Logistics

Michigan State’s Master Certificate in Supply Chain Management and Logistics teaches you how to reduce costs across the supply chain, driving operational excellence throughout all levels. The program provides the insight of leading global research faculty, case studies, real-world strategies and examples, as well as valuable networking opportunities. From this wealth of information and expertise, you’ll gain an integrated perspective of procurement, operations and logistics. You’ll also learn how to develop, execute and manage a comprehensive logistics and distribution strategy.

The Strategic Leadership and Management certificate offers a range of certificate programs that focus on developing leadership skills and strategies for managing change in the workplace. These certificates equip leaders and managers with the necessary skills to navigate change, drive performance, and create a positive work environment.

Course Lineup

Leading Strategy and Innovation

Whether you’re new to management, a first-line or middle manager, a team leader or a seasoned executive, the ability to successfully influence the teams you work with and guide the teams you lead through continuous change and transformation is important for your continued effectiveness as a leader and for the growth of your organization. Through the development and execution of strategy aligned with change management knowledge, you can build resiliency, agility and infuse new thinking within your teams and organization overall to capitalize on change, rather than being disrupted by it.

The Professional Certificate in Leading Strategy & Innovation from Michigan State University will equip you to recognize the most potentially disruptive drivers of change—from both within the organization and from external market forces—assess the impact of disruptors on your organization, create an effective change strategy and lead the future of the organization with strategically aligned values, purpose, goals and vision.

This professional development program consists of three 4-week courses that can be taken in succession for the Professional Certificate or individually by those transformational leaders and decision-makers who are looking to target certain skills and knowledge.

Data-Driven Strategy

Change drives action, but innovative leaders are prepared to act before change disrupts their teams and organizations. These are the transformational leaders who stay abreast of the constant streams of information flowing into their organization and apply data analysis to optimize business performance now and identify opportunities for the future. This data-informed strategy development can build resiliency, agility and infuse innovative thinking within your teams and organization from the bottom up to capitalize on change, rather than be disrupted by it.

The Master Certificate in Data-Driven Strategy from Michigan State University will equip you to recognize the most pressing disruptors and drivers of change facing business today, assess the impact of these disruptors on your organization and leverage them to your advantage by creating an aligned, data-informed strategy to lead your people, teams and organization.

This professional development program combines an 8-week Analytics for Competitive Advantage course with the three 4-week courses of the Professional Certificate in Leading Strategy & Innovation to add data-informed decision-making to your strategic toolkit. The Master Certificate courses can also be taken individually by those transformational leaders and strategic decision makers who are looking to target certain skills and knowledge.

Supervisory and Human Resources Management

The world of work is changing at a rapid pace, driven by technological innovation, a younger generation of diverse workers with new expectations for their work and the overall uncertainty caused by a global pandemic. Today’s managers and organizational leaders are faced with unprecedented challenges and critical questions: What are the keys to leading and motivating a diverse workforce, particularly through challenging times? How do you guide both your employees and your organization to meet and exceed their performance goals?

The Master Certificate in Supervisory Management from Michigan State University offers essential people management, leadership and analytical skills combined with best methodologies in talent development and organizational design to help you lead, motivate, train, and retain high-performing employees. Each online course of the Master Certificate is developed and led by the top-ranked faculty and management researchers of MSU’s Broad College of Business and designed to provide you with key strategies and applications that can help make you a more effective leader of people.

This professional development program consists of five 4-week courses, building on the skillsets gained in the three-course Professional Certificate in Supervisory Management with two more courses to expand your knowledge in talent and organizational development. The Master Certificate courses can also be taken individually by those professionals with established knowledge of management, leadership, and HR principles who are looking to target certain skills.

Supervisory Management

The next generation of leaders faces a workplace in constant change, from innovations in technology and work processes to younger employees placing a greater emphasis on purpose and engagement in their work. This new reality requires new kinds of managers, supervisors and team leaders. Are you prepared to meet this workplace transformation as a next-generation leader?

The Professional Certificate in Supervisory Management from Michigan State University will help you rise up in your career with essential management, leadership and analytical skills. Each online course is developed and led by the top-ranked faculty and management researchers of MSU’s Broad College of Business and designed to impact your personal and professional growth.

This professional development program consists of three 4-week courses to be taken in succession for the Professional Certificate or individually by those supervisors with established knowledge of management and leadership principles who are looking to target certain skills.

Human Resources and Talent Management

The success of any organization lies in its people. True success comes in connecting the people to one another and empowering them to build a high-performing organization and create a culture of openness, engagement and inclusion—a culture that every employee owns. Human resources and talent management teams play a key role in creating this success.

The Professional Certificate in Human Resources & Talent Management from Michigan State University will help provide you with the skills, knowledge and strategies to identify, recruit, develop and connect the people who can help build performance and create a culture of success in your organization.

Each online course of this professional development program is led by some of MSU’s most influential and innovative management faculty and designed to provide the tools, tactics, resources, and strategies to impact your personal and professional growth. The program’s three 4-week courses are designed to be taken in succession for the Professional Certificate credential or individually by those professionals with established knowledge of human resources, talent management and/or organizational design principles who are looking to target specific skill areas.

Course Lineup

Crisis Communication

Catalyst Thinking in the C-Suite

Organizational Communication for Leaders and Entrepreneurs

Course Lineup

Digital Content Creation, Curation, and Promotion

Digital Media Strategies

Brand Image & Communication

Enhance your business capabilities and maximize productivity with a Certificate in Business Analytics. In today's data-driven world, where new streams of information flood in constantly, strategic data management and analytics hold the potential to revolutionize your business. By navigating, interpreting, and effectively applying the data flow, you can harness its power to transform your business performance. A Certificate in Business Analytics equips you with the skills to leverage the wealth of data available in this age of big data. From predictive analytics and machine learning to AI and the internet of things, you will learn to capture, structure, interpret, and apply data to drive business success.

Course Lineup

Professional Certificate

You are flooded by new streams of data information, overflowing with application possibilities, every minute of every day. Strategic data management and analytics have the capabilities to transform how you do business—but you have to leverage that data!

Navigate, interpret and effectively apply the data flow to maximize your business productivity and business performance with a Professional Certificate in Business Analytics from Michigan State University.

Masters Certificate

From predictive analytics and machine learning, AI to the internet of things, new sources and applications of data information flow throughout your organization every minute of every day. In this new age of big data, strategic business analytics has the capabilities to transform how you do business—but you have to effectively leverage that data!

Harness the power of big data when you learn to capture it, structure it, interpret it and apply it with a Master Certificate in Business Analytics from Michigan State University.

Course Lineup

Media Analytics

Audience Analytics

Social Media Storytelling

Executive Development Programs

Michigan State University has developed in-person, online, and hybrid programs on a variety of high impact topics that will help you and your team advance your business.

We have developed in-person, online, and hybrid programs on a variety of high impact topics that will help you and your team advance your business. Regardless of modality, our programs offer a mix of group discussion, case studies, readings, exercises, and real-world project analysis to maximize your investment in professional development.

Course Lineup

Agile Project Management

This program provides the essentials of agile project management and contrasts the traditional/waterfall project management practices to managing projects that employ Agile/Iterative methods, including Scrum and eXtreme Programming (XP). You will learn how to initiate, plan, and schedule an Agile project, how to estimate using story points and ideal days, and how to monitor performance against the plan.

Business Process Management Certificate Series

Process Transformation is part of the Business Process Management Certificate Series, and it can be taken as a stand alone program or as part of the BPM sequence. Through the course of three modules, the Business Process Management Certificate Series will provide the tools and techniques needed to transform business operations. Participants will learn how to reduce costs, optimize profits, increase capacity, slash service times, provide a better customer experience, and compete through effective process management.

The instructors and the program are registered with the Association of Business Process Management Professionals International (ABPMP). The Business Process Management Series is compatible with the Association of Business Process Management Professionals’ (ABPMP) Comprehensive Body of Knowledge.

Course Lineup

Finance for Executives

Finance for Executives is intended for executives and senior managers who are interested in expanding their knowledge of finance, various financial choices and financial metrics in strategic decision-making and value-creation. Participants enrolling in this program have a rudimentary knowledge of finance and be able to interpret financial data in contracts, identify sources of capital, and recognize the difference between cash flow and profitability - similar to what is covered in the Broad College’s Finance for the Non-Financial Manager program.

Finance for the Non-Financial Manager

Finance for the Non-Financial Manager is designed to provide participants with hands-on experience in using, interpreting and communicating financial data. With the use of company examples, an energetic lecture and hands-on exercises, participants will gain an understanding of the standard techniques of practical financial management. These techniques will then be used in a case study setting to identify issues and factors that improve decision-making related to finance.

Course Lineup

Critical Thinking for Team Leaders

This course helps meet an ongoing demand for critical thinking skills among those who lead teams and those who build teams. After attending this program, participants will be able to utilize new strategies for effective problem solving and decision making. As a consequence, they will be empowered to prevent their usual problems and avoid different, oncoming challenges. By maximizing critical thinking and reasoning, individuals will enhance their most important resource and the ultimate competitive advantage — their minds.

Leadership and Communication for Managers

Being a project manager requires a wide variety of technical skills. The effectiveness of those skills is extremely dependent upon your ability to motivate team members, liaise with key business decision-makers, and foster an environment in which change can thrive. This is why “Leadership” and “Communication” are at the top of every list of critical skills for project managers.

Power, Influence, and Negotiation

This highly interactive program is designed to improve participants’ understanding of and mastery of negotiation. Drawing from the latest research in negotiation, influence, and decision-making, participants will enhance their competitive position as negotiators and bring value to the organizations they represent.

Topics covered include diagnosing negotiation situations, applying context-appropriate negotiation strategies, maximizing power positions, creating opportunities for joint gains, and developing mutually beneficial agreements.

Spartan Growth Academy for Suppliers

The result of this collaboration is a strategic executive leadership program designed for existing and emerging c-suite executives of Minority Business Enterprises (MBEs). In this high-pressure environment of rapid scaling and growth, now is the time to learn how to seize strategic opportunities that can make a significant difference to you and your organization. Gain a top-ranked executive education with a global impact.

Women in Executive Leadership

This course includes the latest research from our faculty in the fields of leadership, emotional intelligence, communication, negotiation, and inclusion. Participants have opportunities to hone their skills and build their network during the program. Senior executives from industry will share their best advice for creating value during optional speeches immediately following a few of the modules. Given the increased number of challenges many women face as a result of the pandemic*, we hope you can join us as we offer this opportunity to help leaders advance with confidence.

Women in Senior Executive Leadership

This senior leadership program is offered by The Broad College of Business from Michigan State University and includes the latest research from our faculty in the fields of leadership, emotional intelligence, communication, negotiation, and inclusion. Participants have opportunities to learn how their strategic communication is perceived, what is different for women involved in multi-party negotiations, what they can do to advance and help other women advance, and much more. Senior executives from industry will share their best advice for creating value during optional speeches immediately following a few of the modules. Given the increased number of challenges many women face as a result of the pandemic**, we hope you can join us as we offer this opportunity to help leaders advance with confidence.

Course Lineup

Purchasing and Supply Chain Management Executive Seminar

The seminar brings together leading educators and industry professionals to share today's best purchasing practices in the supply chain context. Core strategies used by world-class organizations will be discussed, including those that achieve sustainable procurement and supply chain advantage. As research and experience continue to indicate, the seminar clarifies the significant value of purchasing and supply chain strategies to a firm’s bottom-line performance.

Supply Chain Logistics Management Executive Seminar

This seminar combines research and practical tools through academic frameworks and real-world examples to help companies see through their vision of success for their organization. Faculty affiliated with the Broad College of Business' #1 supply chain degree program - a ranking held for 12 consecutive years - convene in this seminar to present research-driven, test-proven logistics and operations strategies. Industry speakers revered as thought-leaders in regional and global supply chain management join in the discussions of best-practice trends for overcoming impediments to innovation in today's competitive environment. The seminar is designed for experienced executives and general managers whose firms are driving integrated logistics within the context of an overall supply chain strategy.

Supply Chain Strategy and Operations Certificate Program

The certificate sessions are offered in two 14-week modules. Module 1 runs from February to May and delves into marketing and supply chain management concepts. Module Two runs from August to December and concentrates on supply chain management processes. All sessions are held live, online enabling fully remote participation by individuals and teams from any location with internet access. Program content is delivered through interactive discussions following faculty-led lectures, readings, and simulations. Supply chain management case studies and applications are liberally used throughout both modules. Additionally, participants design and implement a supply chain focused project over the course of the two modules with faculty expertise on hand. The project along with the professional network developed through the certificate program provides an immediate return on the program investment.

Value Chain Management Certificate Program

The Value Chain Management Certificate Program provides the strategies needed to succeed in a competitive marketplace by championing your customers’ needs. This process looks at the end-product from the customers’ point-of-view and works backward to improve operational efficiency and provide better goods and services. During this program you will take an in-depth look at the current and evolving challenges of your organization to enhance the business model that makes you invaluable to your customers. The audience's mix of roles within the business community prompts cross-learning among industries and provides advantage to participants as they return to the workplace.

Customize a Program

To make sure that the time, effort, and financial investment on employee development gets you the results you’re looking for, we’ve created a way for you to customize a professional development plan that benefits your team.

Here’s how it works:

Tell us your goals, and we’ll engineer a way to get you there. It’s as simple as that.

We've developed a team comprising a "brain trust" of exceptional cross-disciplinary, cross-functional experts to consult and develop your leadership teams. With our industry thought leaders and academic experts, we can create spaces, trainings, courses, or tools that help advance your enterprise.

Global Reach

Students in the MSU StratCom program work for the U.S. Army, the U.S. Air Force, NASA, General Motors, Fiat Chrysler Automobiles, Amazon, Whirlpool, Toyota, network affiliate TV stations, U.S. government and more.

Students study all over the world. No matter the timezone, if you're online, you're learning.

Read Dan's Story of his promotion at GM

Advance Your Career with Executive Development Programs

Blending academic research and real-world application, the Broad College’s Executive Development Programs will advance your career and elevate your business.

Preview our Programs

Meeting marketplace needs

"Employers demand both broad-based competencies and highly specialized skills, and our certificates address this demand for specialization."

Prabu David, dean of the College of Communication Arts and Sciences

Dean David also teaches a course in the program called CAS 837: Catalyst Thinking in the C-Suite. Sample Lesson + Course Details

Want to learn more?

Contact us to learn how MSU can be meaningful to you – and your employees.

Julie Beaty

Associate Professor and Corporate Partner Lead

Julie Beaty

Julie Beaty, M.B.A., is an instructor in the Department of Advertising + Public Relations at Michigan State University. She has also taught at Oakland Community College and Robert Morris University. he has 30+ years of experience in the marketing, advertising and education industries.

Email: beatyjul@msu.edu

Keith Groya

Assistant Director, Executive Development Programs

Keith Groya

Keith Groya is an Assistant Director at Michigan State University Broad College of Business, Executive Development Programs (EDP) with more than 16 years of experience working in learning and development at UCLA Anderson School of Management, of which he is an alum.

Email: groyakei@msu.edu