Courses to help you broaden skills

New season, new skills. Take the summer months to level up in areas that you can add to your resume, while boosting your marketability for internships and jobs.

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ADV 205: Principles of Advertising

3 credits

Have you ever wondered how Superbowl ads get made? Or how that Instagram ad gets you to click? In ADV 205 you’ll go behind the scenes to explore what a career in advertising could be.

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ADV 225: Basic Skills for Advertising Careers

3 credits

Your foundational writing experience for the advertising world begins now! In ADV 225, you’ll learn AP Style, practice collecting reliable information, and produce a variety of written communications, applicable to real-world creative roles. 

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ADV 330: Advertising Management Strategy

3 credits

Sharpen your decision-making skills by solving real-world advertising problems in ADV 330. Get a glimpse of the fast-paced nature of advertising and view, approach, unpack, frame, and manage your way through actual advertising case studies.

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ADV 334: International Advertising

3 credits

This course informs students about the complexity and nuances of marketing communications in the global marketplace. Whether you work for a company in the US or abroad, the knowledge and skills gained from the course are essential to work in today’s advertising and media business. 

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ADV 342: Account Planning and Research

3 credits

The primary purpose of this course is to introduce you to the account planning and research roles in advertising, and to provide you with the important strategic perspective and technical skills needed to excel in the field.

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ADV 350: Advertising Media Planning and Strategy

3 credits

Learn how to set objectives, develop strategies and choose communication tactics to achieve your communication goals. Dive into audience analysis and competitor analysis. Plus, get hands-on experience with media planning and budgeting. 

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ADV 492: Special Topics - Social Media Influencer Marketing and Advertising

3 credits

Love social media? Learn the latest trends in influencer marketing and advertising, how to grow your social media influence, and how to manage influencer relationships.

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CAS 110: Creative Thinking

3 credits

Master creative problem solving with CAS 110. Learn the theories of critical thinking and practice solving complex problems to create impactful media content.

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CAS 111: Design and Layout

3 credits

For anyone looking to learn the important skills of design, this is the class for you! Explore the foundational concepts of print design and graphics while learning the fundamentals of Adobe InDesign, Adobe Photoshop, and Adobe Illustrator. 

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If you are unable to enroll in this class, please submit a course request at https://override.cas.msu.edu or email hagopia9@msu.edu.

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CAS 112: Story, Sound and Motion

3 credits

Level up your storytelling skills by understanding the role of sound and editing in media communications. 

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CAS 114: Creativity and Innovative Entrepreneurship

3 credits

In this course, explore creativity, innovation, and entrepreneurship! You'll discover the habits and actions of innovative thinkers, the work of successful entrepreneurs and situate creativity specifically by focusing on inquiry, observation, experimentation, and other creative processes. 

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CAS 116: Media Sketching and Graphics

3 credits

In CAS 116, learn how to visualize your ideas from sketching to final application in real and conceptual imagery using both traditional and digital methods. 

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CAS 117: Games and Interactivity

3 credits

Communicate through games in CAS 117! Develop responsive media and interactive designs through physical games and modern interactive software.  

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CAS 204: Web Design in Media Settings

1 credit

Master professional web authoring techniques in media settings while practicing aesthetic design, modern production, and technology standards.  

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CAS 205: Photography in Media Settings

1 credit

Get behind the camera in CAS 205. Learn the essential techniques for capturing, processing, and exporting digital images for the world of media.  

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CAS 214: Social Media and the Start-up

3 credits

Learn how to propel a start-up forward by maximizing social media and other digital spaces. Review brand websites, videos, podcasts, and social sites and analyze how each further promotes an entrepreneurial idea. 

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COM 100: Human Communication

3 credits

Looking to brush up on your interviewing or public speaking skills? Enter COM 100 where you’ll dive into the ins and outs of human communication. Learn how to best communicate your skills and professional experience to future employers. An added bonus? Say goodbye to communication apprehension and public speaking anxiety.  

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COM 225: An Introduction to Interpersonal Communication

3 credits

Interpersonal communication is how we communicate with others. In COM 225, you’ll learn about different communication methods – verbal, nonverbal, conflict, computer-mediated and cultural communication, among others. These skills will help you best maneuver social connections personally and professionally.  

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COM 240: Introduction to Organizational Communication

4 credits

Communicating to and for an organization – big or small – is no easy task, So, how do places like the local coffee shop or Google do it? Step into COM 240 and gather tips on how to effectively create a communication structure within an organization.  

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COM 300: Methods of Communication Inquiry

4 credits

Let’s take a look at the science side of communication! Whether it’s a case study or other research materials, you’ll learn how communication is studied within these contexts. This course is a great primer to learn how to set up surveys and studies; interpret research and analyze data.  

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COM 340: Leadership and Group Communication

3 credits

Learn to become an effective leader in a small group by understanding what makes a group tick. Dive into what makes communication in a group effective and what doesn’t, and the important role that communication takes on. Then, take these skills to your next group project or work meeting and reap the benefits. 

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DS 202: Writing for Digital Storytelling

3 credits

Introduction to various types of media writing: performance, creative non-fiction and fiction screenwriting. Learn live storytelling, character development, creating context through world building, working with theme, conflict and identifying tone. 

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If you are unable to enroll in this class, please submit a course request at https://override.cas.msu.edu or email hagopia9@msu.edu.

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DS 241: Filmmaking I: Basics of Film Production

3 credits

The focus of this class is to help you understand the process of creating a film product. We will cover basic camera operation, capturing sound and appreciate the editing process route to a final film product. 

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DS 351: Producing For Cinema and Television

3 credits

Explore the role of the creative producer in both artistic and business aspects of film and digital media projects. Case studies from development to design. 

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DS 440: Advanced Video Editing

3 credits

This class will focus on best practices based on professional experience working in high-end post production facilities in Los Angeles and New York. The goal is for each student to have the technical knowledge and creative skill to land a job as an assistant editor in a top market.

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JRN 200: Writing and Reporting News

3 credits

What does a journalist do? How is a story formed? Dive right in with JRN 200 and learn the ins and outs of what it takes to be a journalist. You’ll learn reporting and writing skills; ethics and AP style. Plus, you’ll actually report on and write articles.  

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JRN 203: Visual Storytelling

3 credits

Storytelling isn’t just words. We know that so much more than that can create good stories. In JRN 203, you’ll learn how to tell stories through visuals! Whether it’s photos, an infographic or a reel, practice what makes an effective visual story.  

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JRN 212: 2D Animation Storytelling

3 credits

Let your creativity flow in this 2D animation course! Tell stories to educate or entertain using animations you develop. Learn the technical skills to create the images and practice the basics of putting together characters and plot. 

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JRN 303: On-Air Announcing, Interviewing and Hosting

3 credits

Want to produce content for broadcast? In JRN 303, you will – for MSUTV. You’ll also learn how to best interview and host your stories. Practice these broadcast skills and put them to use, and differentiate yourself among other journalists.

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JRN 312: Stop Motion Animation Storytelling

3 credits

Have you ever wondered what stop motion animation is? Look no further than JRN 312. Practice storyboarding, plot and sequence development and be well on your to telling an engaging story sequence that captivates audiences. It takes some effort, but trust us -- it’s worth it. 

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JRN 402: Public Relations Topics in Journalism

1 credit

Branding. Don't just brand your work, brand yourself. You'll learn branding principles to create and develop your own brand(s) to launch or further your own career as an entrepreneur, freelancer or other creative professional. This experience will set you up and teach you strategies for branding companies, projects and products.

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If you are unable to enroll in this class, please submit a course request at https://override.cas.msu.edu or email hagopia9@msu.edu.

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JRN 412: Scoring for Moving Pictures

3 credits

When you hear John Williams, do you think of Jurassic Park? Star Wars? Jaws? Immediately, you know the iconic scores attached to each of those movies, don’t you? Well, you can create your very own score for a movie, trailer or TV in JRN 412. 

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JRN 413: 3D Animation Storytelling

3 credits

Tell your stories in 3D in JRN 413! You’ll go over details, details, details! Face animation to hand gestures to camera sequencing -- you’ll learn it all. 

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JRN 472: Environmental, Science and Health Reporting

3 credits

Let’s talk about the environment. In this course, you’ll learn about the coverage of the environment. You’ll also have the chance to publish stories on Great Lakes Echo, the award-winning nonprofit, professional-caliber environmental news service that provides stories, photos, graphics and podcasts by students, faculty members and professional journalists.

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JRN 492: Special Topics (section 731)

1 credit

Topic: Reporting Crisis and Disasters.

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If you are unable to enroll in this class, please submit a course request at https://override.cas.msu.edu or email hagopia9@msu.edu.

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JRN 492: Special Topics (section 733)

3 credits

Topic: Careers in Sports Media and Professional Sports Organizations. Do you love sports and know you want to work in that world but aren't sure of what you could do? This class will explore the worlds of sports media and jobs within professional sports organizations. Prof. L.A. Dickerson will interview industry professionals on site and by Zoom. Goal will be to provide insight into a myriad of potential sports-related occupations. Discussions will include skills required, job responsibilities, job hunting tips, possibility of internships, career advice and what working in that world looks like. Students will submit weekly writing assignments and there will be a final paper in lieu of a final exam. There will be assigned readings but no textbook. There also may be optional Zoom networking opportunities.

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If you are unable to enroll in this class, please submit a course request at https://override.cas.msu.edu or email hagopia9@msu.edu.

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JRN 492: Special Topics - Brand Yourself! (section 730)

1 credit

Don't just brand your work — brand yourself. Learn branding principles to create and develop your own brand to launch or further your own career as an entrepreneur, freelancer or other creative professional. 

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If you are unable to enroll in this class, please submit a course request at https://override.cas.msu.edu or email hagopia9@msu.edu.

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MI 220: Methods for Understanding Users

3 credits

How do you understand digital users? In this class, take a look at methods for collecting data about people’s experiences, beliefs and practices related to the technologies they currently use. Then, learn how to interpret and utilize that data. Plus, dive into the careers related to this type of work

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MI 230: Game Design

3 credits

Blend fun and critical thinking in MI 230. This game design course will give you a better understanding of the ins and outs of game design and development. Plus, learn more about the game design industry and game design technologies.  

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MI 239: Digital Footprints: Privacy and Online Behavior

3 credits

Some from syllabus: What is a digital footprint and digital privacy? This course will provide a high-level overview of different kinds of technologies involved in capturing this information, who owns it and controls it, and how it is used to both make our lives easier and at the same time more publicly visible. 

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MI 301: Bringing Media to Market

3 credits

Explore the business side of media in MI 301. Given the increasing role of new media and digital communications, this course will explore how web, mobile, and social media may be utilized to reach target audiences and evoke desired outcomes. 

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MI 349: Web Design and Development

3 credits

Learn to design a website using JAVAScript, CSS and HTML. You’ll start with an idea and move to the finished product. The best part? You’ll walk away with products to add to your portfolio, where you’ll have demonstrated your skill and understanding of designing for desktop and mobile.

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MI 360: Media and Information Management

3 credits

Take a look at how media and information are managed. The course is structured around the basic functions of management: planning, organizing, leading, and controlling. The course also covers important interactions such as communication, motivation, and leadership.  

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MI 430: Game Writing

3 credits

Learn how to write for games! In this course, you’ll learn writing techniques for games, you’ll engage in readily available tools to increase skills in game writing, and, importantly, you’ll work on your own game writing project.

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MI 450: Creating Human-Centered Technology

3 credits

Learn how to design technologies that people enjoy and that make their lives better! You will learn about human-centered design and how to think critically about technology design. 

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MI 491: Special Topics

3 credits

This course is an advanced undergraduate project course and research seminar that is meant to introduce students to concepts of identity, marginalization, and justice in the context of user experience and human-computer interaction.

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PR 225: Writing for Public Relations

3 credits

Experience hands-on public relations writing in PR 225, with explanations of PR theories and practical applications of written business communications. 

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