Course Description
This course builds skills for communicating organizational crises through effective media strategies. Students will explore crisis types—including natural disasters, accidents, human error, and intentional incidents—and learn how to deliver timely, accurate information to the public and stakeholders. Emphasis is placed on crisis prevention, risk communication, and response planning.
Learning Objectives
Present the concept of crisis management in terms of distinct phases of progress (pre-crisis, crisis event, and post crisis).
Understand key concepts, including building a crisis-sensing effort based on issues management, risk management, and relationship management.
Cultivate the ability to diagnose crisis vulnerabilities by identifying the missteps of major crisis events in U.S. history.
Differentiate between crisis types.
Select crisis team members.
Demonstrate effective spokesperson skills.
Construct a crisis management plan.
Explain the need to practice the crisis plan throughout the organizations.
Assess the appropriateness of a crisis response.