College of Communication Arts and Sciences

CAS 828 Sample Lesson: "The Persuasive Campaign or Movement"

Lesson Objectives

Understand the primary processes that affect the magnitude to which, and the manner in which, attitudes and behavior are changed
Understand how to construct messages to induce these processes
Identify and analyze examples of persuasive communication in corporate and cultural contexts
Understand how audiences resist persuasion and learn techniques for inoculating against resistance
Understand the interplay between audience and communicator characteristics and message design

Larson, C.U. (2013). Persuasion: Reception and Responsibility (13e). Wadsworth, Inc. ISBN13: 978- 1111349271 ISBN10: 1111349274

Reflect on the lecture. Have you have discovered a way that the content might apply in your day-to-day life or work?