WKAR is the first public broadcasting station in the U.S. to be granted an experimental license by the FCC to broadcast in ATSC 3.0 technology, or NextGen TV. To develop the new technology, the NextGen Media Innovation Lab was constructed at MSU’s College of Communication Arts and Sciences. The lab is home to the cutting edge of advances in broadcast and broadband, providing resources for NextGen TV and ATSC 3.0 technology.