NextGen Media Innovation Lab

As the only public broadcaster granted an experimental ATSC 3.0 license by the FCC, researchers at MSU are exploring the future of TV. Teams at ComArtSci and WKAR and working together to study outcomes related to education and public media content.

NextGen TV and Health Grand Challenge 2019

We want your ideas!  You have 15 days to submit an idea (for prizes) on how NextGen TV can be used to promote health. 

Learn More About the Challenge

What is NextGen TV and ATSC 3.0?

Based on a new set of digital TV standards called ATSC 3.0, NextGen TV adds internet-style information and interactivity, plus advanced technologies, such as 4K ultra high-definition video and multichannel, immersive audio, to over-the-air television broadcasts. Watch the video to learn more. 

WKAR Public Media

WKAR Public Media is the Michigan capital region source for award-winning original television and radio, and the best from PBS and NPR. NextGen Media Innovation Lab merges the best of broadcasting and broadband and is a new research facility within WKAR on the MSU campus. 

Learn More about WKAR

College of Communication Arts and Sciences + WKAR

College of Communication Arts and Sciences + WKAR

404 Wilson Road
East Lansing, MI