42pointSEVEN: Greater Lansing Orchid Society Case Study

The Greater Lansing Orchid Society is an active nonprofit organization that hosts an annual show and orchid sale in February.

The agency had the opportunity to create a short video about the annual show that can be posted on social media, and that TV stations might run as a public service.

Our agency was given photos by the orchid society to place in our short video ad. We leaned into this opportunity knowing that we can deliver a stronger advertisement by suggesting small video clips that capture the beauty and elegance an orchid has to offer. We focused on the orchids that were being grown by the members themselves showing their commitment and passion for their upcoming show and sale.