Team Moonstone | BC3NP

Team photo of Moonstone
Team Moonstone

Street Teams

Street Teams are student-run, creative collaborations within ComArtSci. Interdisciplinary groups of students partner with nonprofit organizations and assist them with media projects. They have real-world learning opportunities while giving back to the community.

Team Moonstone

Tyler Finney | Advertising Creative, Skylar Motley | Advertising Creative, Isabella Martin | Journalism, Katie Godfrey | Advertising Creative and Lyla Luoto | Advertising Creative

Nonprofit partner

Breast and Cervical Cancer Control and Navigation Program (BC3NP)

Breast and Cervical Cancer Control and Navigation Program logo

Mission statement

Since 1991, the Michigan Department of Health and Human Services has implemented this comprehensive program through a multi-year grant from the CDC. With this support, low-income women have access to life-saving cancer screening services and follow-up care, including cancer treatment.

The work

The team was asked to help create a consistent visual identity and strategy for reaching a wider audience.


Deliverables

Create a new logo, brand guide, social media and outreach strategy, branded print and digital templates and animated social media posts. They also provided a curated library of diverse, high-quality vector assets and photos.

View all animations in a YouTube playlist.

Four social media fact bubbles

Four social media Q&A posts

Sample website banner with faces and logo

facebook website banner with BC3NP logo

View the full brand guide as a PDF.

Main logo

Main logo for the Breast and Cervical Cancer Control and Navigation Program

Alternative logos
Alternative logos for the Breast and Cervical Cancer Control and Navigation Program
Second set of alternative logos for the Breast and Cervical Cancer Control and Navigation Program


collage of medical illustrations featuring people talking, at a desk and more
collage of medical illustrations featuring people meeting with nurses, wearing masks and more

Four illustrations of the State of Michigan







Brochure template

Brochure template

8.5x11 poster templates

Three 8.5x11 poster templates