Team Cerise | Helping Women Period

Street Teams

Street Teams are student-run, creative collaborations within ComArtSci. Interdisciplinary groups of students partner with nonprofit organizations and assist them with media projects. They have real-world learning opportunities while giving back to the community.

Team Cerise

Nonprofit partner

Helping Women Period

Mission statement

Helping Women Period’s mission is to provide menstrual products to people who are homeless or have a low-income.

The work

The team was asked to help increase communications to help spread awareness and education of menstrual health.

Deliverables

Create videos and a social media strategy with templates, a calendar and a series of campaigns (including education, volunteerism and partnerships).

View the full series on Youtube.

Example social media captions

A year’s supply of sanitary products in the United States costs more than $70.
- Caption: In the U.K., there is a five percent tax on period products – in total, sanitary products cost over 5,000 pounds in a lifetime. (Add anything else)
Lack of affordability and information has led many young women to use only one tampon per day or one pad for multiple days.
- Caption: When proper products are not available or affordable, women are often forced to use alternatives such as socks, dishrags and newspapers during their cycles.
Lack of menstrual hygiene can lead to very serious health risks such as Toxic Shock Syndrome.
- Caption: Toxic Shock Syndrome is a life-threatening illness. In Bangladesh, India and many other countries, infections and cervical cancer are also results of poor hygiene.

View the full strategy (PDF).

"Did you know?" campaign

Donor campaign

Partner features

Product campaign

End period poverty campaign