Yuetong Du

Ph.D. Student

Department

Communication

duyueton@msu.edu

Bio

Yuetong Du is a Ph.D. student in Communication at Michigan State University. She earned her bachelor's and master's degrees in Communication from South China University of Technology.

Research and Teaching

Yuetong's broad research interests center on the dynamics of cognitive and affective processes in communication and how these processes shape attitudes and behaviors. Her current research focuses on the role of emotions in persuasion. Beyond this line of work, she is also interested in topics such as health message design, psychological reactance, and supportive communication.

Yuetong’s teaching experience includes COM 100: Human Communication (recitation instructor for public speaking) and COM 225: Introduction to Interpersonal Communication (teaching assistant).

Related Work

Publications

Schmalzle, R., Lim, S., Du, Y., & Bente, G. (2025). The art of audience engagement: LLM-based thin-slicing of scientific talks (arXiv preprint arXiv:2504.10768).

Rui, J. R., Du, Y. (2023). The more, the better? How social support predicted perceived barriers to tuberculosis treatment across groups of different socioeconomic statuses. Patient Education and Counseling, 115, 107874.

Du, Y., Rui, J. R., & Yu, N. (2023). How parasocial relationship and influencer-product congruence shape audience’s attitude towards product placement in online videos: The mediation role of reactance. Psychology Research and Behavior Management, 1315-1329.

Chen, J., Du, Y., & Rui, J. R. (2023). How foods and beverages are promoted online: A content analysis of the digital food environment in China. Nutrients, 15(24), 5067.

Contact Information

404 Wilson Rd, Room 444