Yuetong Du

Yuetong Du

Department
  • Communication
duyueton@msu.edu

Bio

Yuetong Du joined the Department of Communication at MSU as a Ph.D. student in the fall of 2024. She earned both her Bachelor's degree in Communication and her Master's degree in Journalism and Communication from South China University of Technology.lic.

Research and Teaching

Yuetong is interested in message design and persuasion in health and risk contexts. One of her current research focuses is on how to leverage emotions in health persuasion.

Related Work

Rui, J. R., Du, Y. (2023). The more the better? How social support predicted perceived barriers to tuberculosis treatment across groups of different socioeconomic statuses. Patient Education and Counseling, 115, 107874.

Du, Y., Rui, J. R., & Yu, N. (2023). How parasocial relationship and influencer-product congruence shape audience’s attitude towards product placement in online videos: The mediation role of reactance. Psychology Research and Behavior Management, 1315-1329.

Chen, J., Du, Y., & Rui, J. R. (2023). How foods and beverages are promoted online: A content analysis of the digital food environment in China. Nutrients, 15(24), 5067.

Contact Information

404 Wilson Rd, Room 444