Heyang (Bonnie) Zhang

Heyang (Bonnie) Zhang is a Ph.D. student in the Information and Media Program in the Department of Advertising and Public Relations. Her research interests lie at the intersection of digital advertising, media psychology, and consumer behavior, with a particular interest in understanding how digital communication influences individuals’ attitudes, engagement, and behaviors.

 

Prior to pursuing her Ph.D., Bonnie earned both her B.A. in Advertising and Public Relations and M.S. in Marketing Research from Michigan State University. Her professional experience in digital marketing and community engagement inspired her interest in examining how communication research can bridge the gap between online engagement and real-world participation.