Sr. Lead Digital & New Media, Chick-fil-A
Erica Hughes is an award-winning marketing and advertising professional with a breadth of experience working for Fortune 500 companies. With a love of connecting large brands with consumers, Erica has managed marketing strategies for iconic brands such as General Motors, Chevrolet, Sears, Slim Jim and Reddi-wip just to name a few. Currently, Hughes leads Digital, Social & New Media at Chick-fil-A. Hughes is responsible for all facets of the development for strategic digital and social media campaigns. She is a key member in the marketing organization creating a vision for advertising technology within the Chick-fil-A internal tech stack. Prior to joining Chick-fil-A, Hughes worked at Conagra Brands from 2012-2018. While at Conagra Brands, she took on a lead role in transitioning the organization from a traditional marketing company to a forward-thinking digital marketing innovator. In March 2017, her team at Conagra Brands was recognized by AdExchanger as a Top Ten Programmatic Advertiser. Hughes was also published in the Huffington Post in 2017, demonstrating her knowledge and expertise of industry trends & dynamics. Hughes is a native of Flint, MI and earned a Bachelor of Arts in Communication from Michigan State University (MSU). In 2018, Erica was the recipient of the MSU College of Communication Arts and Sciences Rising Star Alumni Award. In addition, Erica obtained a Master of Business Administration from Northern Illinois University. Hughes currently resides in Atlanta, GA with her family.