Erica Hughes

Erica Hughes

Chair of Marketing/Communications

Bio

Who will create the next generation of leaders and visionaries? Spartans Will. 

Erica Hughes is an award-winning marketing and advertising professional with a breadth of experience working for Fortune 500 companies. With a love of connecting brands with consumers, Erica has managed marketing strategies for iconic brands such as Chick-fil-A, Chevrolet, Slim Jim and Reddi-wip, just to name a few.

Currently Hughes serves as the Director of Diversity & Inclusion Marketing at Ally. In her role she is responsible for using advertising platforms to amplify diverse voices and to uplift communities through economic mobility. Before joining Ally, Hughes lead digital & social media strategy at Chick-fil-A. While there, Hughes was a key member in the marketing organization creating a vision for the internal marketing tech-stack.

Prior to joining Chick-fil-A, Erica worked at Conagra Brands from 2012-2018. While at Conagra Brands, Erica took on a lead role in transitioning the organization from a traditional marketing company to a forward-thinking digital marketing innovator. In March 2017, Erica’s team at Conagra Brands was recognized by AdExchanger as a Top Ten Programmatic Advertiser.

Erica Hughes is a native of Flint, MI and earned a Bachelor of Arts in Communication from Michigan State University (MSU). In 2018, Erica was the recipient of the MSU College of Communication Arts & Sciences Rising Star Alumni Award. In addition, Erica obtained a Master of Business Administration from Northern Illinois University.
 

Related Work

Director of Marketing, Diversity & Inclusion, Ally Financial
B.A. 2008 Communication/PR

Subject Matter Areas of Expertise
  • Social Media
  • Media Planning
  • Sponsorships & Promotions
  • Advertising Strategy
  • D&I, Multicultural Marketing  
Contact Information

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