Advertising and Public Relations in New York City

City of New York

Have you always dreamed of moving to New York City? This is your chance see what life is really like for working professionals in the city's biggest public relations agencies and companies.

 

Spring 2027 Industry Immersion

Trip application and dates below

Applications are now open for the Spring 2027 Industry Immersion in New York City, taking place March 8–11. Get a firsthand look at what it’s like to work in one of the world’s leading media markets.

Participants are required to attend a pre-visit, on-campus meeting on January 20 or 21 from 7–9 p.m. (location TBD).

Course options:

  • Public relations-focused students: PR 402-701 (1 credit)
  • Advertising-focused students: ADV 492-701 (1 credit)

Apply Now

ADV 402 Overview

Course objectives

This course provides students with an overview of public relations and advertising practice and opportunities in New York City. The typical agenda includes 3-4 visits per day to PR firms, advertising and media agencies. Industry experts, including many Spartan alumni, will share stories of their campaigns, provide insight into the industry and answer questions.

Objectives will be met through a combination of pre-visit preparation, the four-day trip to NYC and post-visit guided reflection.

By the end of the course students should be able to better:

  • Describe the key tools and structures strategic communication professionals use to succeed in a competitive environment.
  • Evaluate the degree of preparation needed to succeed in strategic communication professions by assessing the personal competencies needed in comparison to the needs and desires of advertising and public relations leaders.

ADV 492 Overview

Course objectives

This course provides students with an overview of professional strategic communication practice and opportunities in New York City. Site visits to public relations agencies, advertising firms, and other strategic communication organizations will give students an opportunity to meet with professionals and learn about the people, issues, and trends shaping the industry. Objectives will be met through a combination of preparatory assignments, site visits, and reflective activities. By the end of the course, students should be better able to:

  • Describe the key tools, strategies, and structures used by strategic communication professionals to succeed in a competitive environment.
  • Evaluate their preparedness for careers in public relations, advertising, and related fields by assessing their own competencies in comparison to the needs and expectations of industry leaders.

What to expect?

Field experience trip at a glance

Professors and instructors will plan an agenda for student’s days. Students are responsible for all travel, accommodation, food and miscellaneous expenses.

For questions, email John Besley at jbesley@msu.edu.