Hairong Li
Bio
Hairong Li is a professor of advertising, a faculty associate of the Center for Business and Social Analytics, and an affiliated faculty member of the Asian Studies Center at Michigan State University.
His research covers the uses, effects, and implications of digital technology in advertising, communication, and marketing. He has published extensively; seven citation studies have ranked him among the most published and cited scholars. In 2022, he received the Ivan Preston Award for Outstanding Contribution to Research, the highest honor from the American Academy of Advertising (AAA). His articles have appeared in many top journals, including the Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, Journalism and Mass Communication Quarterly, New Media and Society, Journal of Computer-Mediated Communication, Journal of Consumer Psychology, Psychology and Marketing, Journal of Interactive Marketing, Journal of International Business Studies, and Journal of the Academy of Marketing Science. His articles and citations are available at Google Scholar (https://bit.ly/hairong).
Dr. Li is a founding editor of the Journal of Interactive Advertising and serves on the editorial boards of three major academic journals in the US and Europe. He is the guest editor for special issues of the Journal of Advertising on AI and advertising in 2019, big data in 2017, and advertising media audiences in 2006. He is co-chair of the 2026 AAA pre-conference on integrating AI in advertising education, chair of the 2020 AAA pre-conference on AI and advertising in San Diego, chair of the 2017 AAA global conference session on digital analytics in Tokyo, chair of the 2017 AAA pre-conference on computational advertising in Boston, co-chair of the 2014 AAA pre-conference on big data for advertising research and education in Atlanta, and co-chair of the 2009 AAA Asia-Pacific conference in Beijing.
His professional experience also includes serving as a visiting professor at the City University of Hong Kong, executive director of the Panmedia Institute (Beijing), senior visiting scholar at Tsinghua University, invited speaker at the FTC mobile commerce town hall meeting, chair of the 2004 AAA Publications Committee, and Fulbright Scholar at Nanyang Technological University in Singapore. He is a frequent speaker at academic conferences and trade forums in the US and internationally.
