The Theoretical and Applied Research on Media Affect and Cognition (TARMAC) lab is a state of the art media psychology lab on the second floor of the Communication Arts and Sciences Building at MSU. The lab space has four separate areas including: a welcome room, a room with 12 computers for web-based and reaction-time studies, a “living-room” area for television and video game research, and a virtual reality and gaming area with four computers equipped with eye-tracking and Oculus Rift headgear.
The lab is associated with the Media Psychology thematic research area and is active year round hosting research projects from professors and graduate students. Current studies include research on virtual reality and entertainment, games and violence, the social appeal of movies, and the role of motivation in media appeal. For more information or to schedule a visit, please contact Thomi Chrisinski or Allison Eden