Go behind the scenes of one of the advertising industry's biggest annual events with Michigan State University alumni working at NBCUniversal (NBCU).
Hosted by MSU's Women in Advertising and Communications Mentorship Program (WAC), this event offers students an inside look at the Upfront, an annual industry event where major media companies showcase upcoming programming and advertising opportunities to brands and advertisers.
NBCUniversal alumni will share how the company approaches the Upfront, brings its advertising offerings to market and works across different business sectors to connect brands with audiences.
Students will gain insight into media strategy, advertising sales and the evolving media landscape while learning directly from MSU alumni working in the industry.
Where: Communication Arts and Sciences, room 145