Team Marmalade | R.E. Olds Transportation Museum

Headshot photos of the members of Team Marmalade

Street Teams

Street Teams are student-run, creative collaborations within ComArtSci. Interdisciplinary groups of students partner with nonprofit organizations and assist them with media projects. They have real-world learning opportunities while giving back to the community.

Team Marmalade
Tucker Evans | Media + Information, Bailey Maloney | Digital Storytelling, Beza Desta | Advertising Management, Elizabeth Burgess | Advertising Management, Bailey Kwasniewicz | Advertising Creative, and Emily Paterson | Professional and Public Writing & Experience Architecture

Nonprofit partner

R.E. Olds Transportation Museum

Logo for R.E. Olds Transportation Museum

Mission Statement

R.E. Olds Transportation Museum works to collect, preserve, study, and exhibit objects that illustrate the part Lansing played in the development of transportation with emphasis on the automobile and its effect on this community and its people.

The work

The team was asked to generate awareness and establish brand consistency across platforms.

Deliverables

Create a cohesive brand guide, print and social media graphics, a website redesign guide, and a virtual tour.

 

Preview of four slides from the brand guide, including a table of contents, logo don'ts, mood board, and main colors.

View the guide as a PDF.

4 sticker designs (red and yellow license plates and an old car); 2 posters that say "R. E. Olds Transportation Museum"

4 stickers (one that says "Car Capital Auto Show" and three that say R.E. Olds Transportation Museum in different shapes with an image of a 1955 88 Delta)

Six Instagram Posts on topics like Upcoming Events, Car of the Week, Meet our Team, Guided Tours, and Car Rentals.

4 Instagram Story Posts with different Fun Facts and Events

Screenshot about "Key Ideas" from the Website Redesign Guide

View the guide as a PDF.

This is a demo video of several 360º videos that were filmed inside R.E. Olds Transportation Museum to showcase the insides and outsides of the cars on display, along with the museum itself.

Thank you!

Thank you, MSUFCU logo and MACC logo

Street Teams would not be possible without the support of MSU Federal Credit Union. This activity is also supported in part by an award from the MICHIGAN ARTS AND CULTURE COUNCIL.