Advertising + Public Relations Scholarships

The Department of Advertising + Public Relations offers many scholarship opportunities to undergraduate and graduate students. Additional scholarships are offered through the College of Communication Arts and Sciences and fellowships are offered through the Graduate School. Visit these links to learn more: 

ComArtSci Scholarships
Mary Louise Gephart Donnell Fellowship

Undergraduate Student Scholarships

 

Graduate Student Scholarships

 

Undergraduate Student Scholarships
 

Should I apply?

From reducing stress to providing new opportunities – hear about the impacts AD+PR scholarships made on past student recipients:

 

 

 

Apply for Undergraduate Scholarships

To apply, undergraduate students should complete and submit the common application. Applicants are automatically considered for all scholarships for which they are qualified, making for a simple and streamlined application process. 

UNDERGRADUATE SCHOLARSHIPS COMMON APPLICATION
2022 Scholarship Application Deadline: December 12, 2021 at 11:59 p.m. 

Applications submitted before November 12 will be entered in a weekly drawing for a $40 Amazon gift card. The sooner you apply, the more chances you have to win! 

*2022 scholarships/awards are to be used for Fall 2022 or Spring 2023 tuition and fees at the university, and will appear on the recipient's fee receipt.  

To apply for the William J. Hopp Scholarship, applicants should email the materials outlined below to cas.adprscholarship@msu.edu in addition to completing the Undergraduate Scholarships Common Application. 


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The William J. Hopp Endowed Scholarship in Advertising

Congratulations to 2021-2022 recipient, Lauren Veldboom!

Awarded to one highly motivated and career-oriented advertising major, this tuition/fee scholarship is made possible thanks to Mr. Tony Hopp, Michigan State University advertising alumnus and former chairman and CEO of Campbell Ewald. Mr. Hopp established this prestigious scholarship to honor his father, William J. Hopp, who encouraged him to pursue a career in advertising.

To apply, complete the Undergraduate Scholarships Common Application and submit the following via email to cas.adprscholarship@msu.edu:

  • Resume
  • Insights and Analysis Essay
    • Identify the three (3) marketers who, in your opinion, have created and are currently airing/running a body of campaign work based on innovative integrated brand strategies that:
      • Enhance the user experience(s);
      • Deepen consumer engagement; and
      • Involve the full spectrum of marketing communications today, with multi-channel and integrated executions (i.e. television, print, digital, social, email, public relations, etc.).
    • Identify what you believe was the key marketing challenge(s) for each of the brands and why you believe each of the campaigns you have selected succeeded in meeting this key challenge.
  • Industry Engagement Description
    • Provide a brief description of your internships, work experience, or other examples of your personal interest in integrated communications and the role they have played in your decision to pursue a career in advertising (250 words maximum).
  • Passion Description
    • Provide 3-5 short examples that demonstrate your passion for and commitment to pursuing a career in advertising.
  • Career Plans Description
    • Describe any coursework taken outside of advertising major requirements that has been meaningful in your pursuit of a career in marketing communications. And why was this coursework meaningful to you with regard to your career aspirations?
    • What are the three (3) most important criteria that will guide you in selecting a company to work for upon your graduation from Michigan State University?
    • (250 words maximum)

APPLICATION CRITERIA:

  • Juniors or Seniors (by Fall 2022)
  • Minimum 3.0 Cumulative GPA
  • Participate in extracurricular activities
  • Demonstrate excellence in an AD+PR-related area

SELECTION CRITERIA:

  • Meets application criteria
  • Quality and impact of application materials

Richard E. Augenstein Public Relations Scholarship

Congratulations to 2021 recipient, Alysa Kirn!

The Richard E. Augenstein Public Relations Scholarship is named for Mr. Richard Augenstein who received his Bachelor of Arts degree in 1956 from the College of Communication Arts and Sciences. A Lansing resident, he was associated with the Michigan Manufacturers Association, where he served as its vice president for government affairs.

SELECTION CRITERIA:

  • Sophomores and above
  • PR Major or Minor
  • Minimum 3.0 Cumulative GPA
  • PRSSA member (active participation preferred)
  • Interest and intention to pursue a public relations career  
  • Financial need will be considered

George Brown Scholarship

Congratulations to 2021 recipient, Chanel Sheffer!

This scholarship was established for Mr. George Brown, who was a charter member of the Central Michigan Public Relations Society of America, and a contemporary and great friend of Ned S. Hubbell, for whom the CMPRSA chapter is named.  

SELECTION CRITERIA:

  • Sophomores and above
  • PR Major or Minor
  • PRSSA member (active participation/demonstrated leadership)
  • Minimum 3.0 Cumulative GPA/3.5 Major GPA  
  • Motivation to achieve goals and public relations internship or independent study course

Decideware Advertising Scholarship

Congratulations to 2021 recipients, Isabel Perhogan and Anarosa Sanchez!

Decideware’s annual $10,000 scholarship is designed to recognize worthy and capable students interested in pursuing a career in advertising and marketing communications. Each year, two students are selected and each awarded a $5,000 scholarship. With offices in Australia, the U.K. and the U.S., Decideware is a leading “ad tech” marketing software and services provider assisting both client and agencies in improving the effectiveness, efficiency and productivity of their relationships. Decideware has made a commitment to not only developing software and services to meet the changing needs of the industry, but to assist in developing the “best and brightest” future talent in the industry. To learn more, visit www.decideware.com.

SELECTION CRITERIA:

  • Advertising Major
  • Successfully Completed ADV 330
  • Minimum 3.0 Cumulative GPA  
  • Participation in extracurricular activities
  • Demonstrated excellence and achievement in an AD+PR-related area

E. Ross Gamble Scholarship

Congratulations to 2021 recipient, Tommy Cheung!

The E. Ross Gamble Memorial Scholarship is awarded to MSU advertising majors who demonstrate academic achievement and promise for success in the advertising profession.  

SELECTION CRITERIA:

  • Sophomores and above
  • Advertising Major
  • Minimum 3.0 Cumulative GPA/3.5 Major GPA  
  • Financial need will be considered

George Katsarelas Endowed Memorial Scholarship

Congratulations to 2021 recipient, Jenna Grub!

The George Katsarelas Endowed Memorial Scholarship is in memory of Mr. George Katsarelas, MSU alumnus and former executive creative director at Leo Burnett Detroit, Inc. Katsarelas was revered for his ability to lead, mentor and help his colleagues achieve greatness. This scholarship is awarded to a high-achieving advertising student pursuing a career in advertising.  

SELECTION CRITERIA:

  • Juniors or Seniors
  • Advertising Major  
  • Minimum 3.0 Cumulative GPA  
  • Participation in extracurricular activities
  • Demonstrated excellence and achievement in an AD+PR-related area
  • Financial need may be considered

Mid-Michigan Creative Alliance Scholarship

Congratulations to 2021 recipient, Nolan Wall!

The Mid-Michigan Creative Alliance Scholarship is awarded to an MSU junior or senior majoring in advertising creative. Selection is based on academic achievement and promise for success in the advertising profession. 

SELECTION CRITERIA:

  • Juniors or Seniors
  • Advertising Creative Major
  • Minimum 3.0 Cumulative GPA  
  • Participation in extracurricular activities
  • Demonstrated excellence and achievement in an AD+PR-related area
  • Financial need will be considered

Outstanding Senior Award

Congratulations to 2021 recipients, Hadley Kerr, Ella Signs and Joe Strothers!

Each year, the Department of Advertising + Public Relations awards three graduating seniors an Outstanding Senior Award (for Advertising Management, Advertising Creative and Public Relations).

MSU faculty can nominate a student for the Outstanding Senior Award:

Outstanding Senior Award Nomination Form

SELECTION CRITERIA:

  • Based on faculty nominations

J. Christopher Preuss Scholarship

Congratulations to 2021 recipients: Lillian Beckmeyer, Grace Cyporyn, Alexis Furkioti, Tessa Jazwinski, Abbey Leiffers, Joao Ardenghyschames and Noah Spungen!

The J. Christopher Preuss Scholarship was established to recognize Mr. Chris Preuss’s successful career in public relations. Preuss is an alumnus of the College of Communication Arts and Sciences. He is executive vice president of Hill + Knowlton and works on the Ford account, focusing on global product communications plans, programs and storytelling. In 2011, Preuss was awarded the Outstanding Alumni Award from the College of Communication Arts and Sciences.  

SELECTION CRITERIA:

  • Sophomores and above
  • Advertising Major  
  • Minimum 3.0 Cumulative GPA  
  • Participation in extracurricular activities
  • Demonstrated excellence and achievement in an AD+PR-related area
  • Professional goals in advertising and public relations  
  • Financial need may be considered

Schalon Scholars Fund

Congratulations to 2021 recipients: Takeira Bridges, Conor Kilpatrick, Stephen Hawn, Carley Smith and Olivia Tantaro!

The Schalon Scholars Fund provides tuition support or support for internship experiences. This scholarship is named in honor of the Schalon family, which includes Ms. Marcella Schalon and her daughter, Suz, an MSU advertising alumna. Recipients demonstrate a commitment to nonprofit volunteerism and service after graduation.  

SELECTION CRITERIA:

  • Juniors and Seniors
  • Minimum 3.0 Cumulative GPA  
  • Demonstrated commitment to nonprofit organization volunteerism
  • Commitment to service after graduating

Susan Brink Sherratt and Richard Sherratt Scholarship

Congratulations to 2021 recipients: Trish Ha, Moriah Hartfield, Amber Higgins, Haley Richardson and Alayna Seaberg!

The Susan Brink Sherratt and Richard Sherratt Scholarship is named in honor of Ms. Susan Brink Sherratt, a proud third-generation Spartan who struggled finding a major until a friend recommended advertising. She thrived in the major and followed with a career in advertising.

SELECTION CRITERIA:

  • Advertising Major
  • Participation in extracurricular activities
  • Demonstrated excellence and achievement in an AD+PR-related area  
  • Financial need will be considered

Stan Stein Scholarship

Congratulations to 2021 recipient, Kaitlyn Keele!

The Stan Stein Scholarship was established by alumnus Mr. Stan Stein and his employer, Weber Shandwick Worldwide, to help support deserving students as they prepare for a career in the public relations industry. Stein says he believes his comprehensive education at MSU and the College of Communication Arts and Sciences prepared him for his successful career. He wants to encourage graduates to give back appropriately to MSU, and remain connected to our great university.

SELECTION CRITERIA:

  • Sophomores and above
  • PR Major or Minor
  • Minimum 3.0 Cumulative GPA  
  • Professional goals in public relations  
  • Financial need will be considered

Graduate Student Scholarships
 

Apply for Graduate Student Scholarships

To apply, graduate students should complete and submit the common application. Applicants are automatically considered for all scholarships for which they are qualified, making for a simple and streamlined application process. 

GRADUATE SCHOLARSHIPS COMMON APPLICATION

2022 Scholarship Application Deadline: December 12, 2021 at 11:59 p.m.

Applications submitted before November 12 will be entered in a weekly drawing for a $40 Amazon gift card. The sooner you apply, the more chances you have to win!

*2022 scholarships/awards are to be used for Fall 2022 or Spring 2023 tuition and fees at the university, and will appear on the recipient's fee receipt. 


Advertising + Public Relations MA Graduate Fellowship

Congratulations to 2021 Advertising + Public Relations MA Graduate Fellowship recipients: Sonya Buckner, Alina Freeman and Yash Gangal!

Each year, the Department of Advertising + Public Relations awards an Advertising + Public Relations MA Graduate Fellowship.

SELECTION CRITERIA:

  • Based on faculty nominations

Richard E. Augenstein Public Relations Scholarship

Congratulations to 2021 recipient, Alysa Kirn!

The Richard E. Augenstein Public Relations Scholarship is named for Mr. Richard Augenstein who received his Bachelor of Arts degree in 1956 from the College of Communication Arts and Sciences. A Lansing resident, he was associated with the Michigan Manufacturers Association where he served as its vice president for government affairs.

SELECTION CRITERIA:

  • Minimum 3.5 Cumulative GPA
  • Relevance to the PR profession, including experience working for PR firms, active participation in PRSSA, engaging in PR-related applied and academic research, and interest and intention to pursue a public relations career  
  • Professional excellence and integrity

CONSIDERATION CRITERIA:

  • Financial need may be considered

Janet L. Loria Scholarship

Congratulations to 2021 recipients: Robyn Adams, Ava Francesca Battocchio, Nikki McClaran, Moldir Modagaliyeva, Iago Santos Muraro, Leigh Anne Tiffany and Nan Zhang!

Ms. Janet Loria served as a graduate secretary at MSU for many years, and was a friend and mentor to countless students. To honor her legacy, her family established an endowment to provide scholarships to students who have high academic achievement, have formulated career goals, and who volunteer to help others have a better life.

SELECTION CRITERIA:

  • Financial need will be considered

CONSIDERATION CRITERIA:

  • Minimum 3.5 Cumulative GPA
  • Potential in making a positive change in the academic or professional field, especially with the focus on improving the state of diversity, equity and inclusion in the advertising and public relations industries

For Doctoral Students:  

  • High-quality research presented at renowned academic conferences and published in high-rank academic journals
  • Outstanding teaching record

For Master’s Students:

  • Professional excellence and experience, including engagement with student professional organizations, interest and intention to pursue an advertising/public relations career

Outstanding Master's/Doctoral Student Award

Congratulations to 2021 Outstanding Master’s Student Award recipients: Jada Flowers and Joe Herrada!

Congratulations to 2021 Outstanding Ph.D. Student Award recipients: Robyn Adams and Iago Santos Muraro!

Each year, the Department of Advertising + Public Relations awards Outstanding Master’s Student Awards and Outstanding Ph.D. Student Awards.  

MSU faculty can nominate students for the Outstanding Master's and Ph.D. Student Awards:

Outstanding Master's Student Award Nomination Form

Outstanding Ph.D. Student Award Nomination Form

SELECTION CRITERIA:

  • Based on faculty nominations

Bonnie B. Reece Graduate Scholarship

Congratulations to 2021 recipients: Melody Draeger and Sabrina Kohlmeier!

Dr. Bonnie B. Reece is a former chairperson of the Department of Advertising + Public Relations and long-time faculty member who is devoted to high-quality graduate education. She wished to make life easier for one or two students each year by establishing this scholarship.  

SELECTION CRITERIA:

  • Domestic student
  • Demonstrated leadership
  • Minimum 3.5 Cumulative GPA
  • Financial need will be considered
  • Potential in making a positive change in the academic or professional field, especially with the focus on improving the state of diversity, equity and inclusion in the advertising and public relations industries

For Doctoral Students:  

  • High-quality research presented at renowned academic conferences and published in high-rank academic journals
  • Outstanding teaching record

For Master’s Students:

  • Professional excellence and experience, including engagement with student professional organizations, interest and intention to pursue an advertising/public relations career