MAP Lab Team

Zheran Liu

Currently researching AI influencer marketing and luxury advertising.

Yerkebulan Almanov

International Ph.D. student in the Department of Advertising and Public Relations in the Information and Media Ph.D. Program. His research interest is around interethnic relations in Central Asia. He has a professional experience working in UNICEF as a Digital Communication Specialist.

Ashley Powell

I am a sophomore majoring in Marketing with a minor in Sales Leadership. I am passionate about consumer behavior and enjoy learning how consumer insights translate into real-world marketing decisions!

Madelyn Wilkins

Second-year undergraduate student at Michigan State University, pursuing a degree in Advertising Management and a minor in Entrepreneurship. As a member of the Honors College, she has spent three semesters working with the MAP Lab team, gaining hands-on experience in her field

Naadiyahtu (Naadiyah) Iddrisu

Doctoral student in the Information and Media program in the Department of Advertising and Public Relation. In the Media and Advertising Psychology (MAP) Lab, Naadiyah's research investigates the cognitive process, emotional responses, psychological and behavioral effects in relation to health communication, emerging media and consumer behavior of buying products online.

Cade Lonnett

I'm from Sterling, Virginia, about 30 minutes from DC. I am a freshman at Michigan State University and am studying Management at the Eli Broad College of Business as well as a student of MSU's honors college.

Hyuntaek (Tag) Lee

PhD student in Information and Media at Michigan State University. His research interest is connecting dots on the social media, consumer behavior, intersectionality and ethics. He is the co-author of AI and Journalist, published by Communication Books in South Korea.

Moldir Moldagaliyeva

PhD Candidate in the Advertising & Public Relations Department. She studies cross-cultural consumer behavior, authenticity, and digital technology use, with a particular focus on how culture and identity shape decision-making in global markets and digital environments.

Subhalakshmi (Seema) Bezbaruah

PhD candidate in the Advertising & Public Relations Department and serves as the lab manager of the MAP Lab. Her research focuses on consumer psychology and advertising effectiveness, with an emphasis on how individuals process persuasive messages and how marketing communications shape consumer responses. For her dissertation, she is currently examining how consumers evaluate influencer communications and the mechanisms through which perceived authenticity affects persuasion outcomes.