Team Bloom | Constellation Cat Cafe

Team Bloom

Street Teams

Street Teams are student-run, creative collaborations within ComArtSci. Interdisciplinary groups of students partner with nonprofit organizations and assist them with media projects. They have real-world learning opportunities while giving back to the community.

Team Bloom
Kaitlyn Kwon | Graphic Design, Carlina Pitello | Marketing, Nico Bradford | Journalism, Stephanie Ferrara | Advertising Management, Emily Paterson | Professional and Public Writing & Experience Architecture | Grace Cyporyn | Advertising Creative, Mariana Cristian Santos Bittencourt de Almeida | Journalism, and Mia Burghardt | Advertising Creative

Nonprofit partner

Constellation Cat Cafe

Mission Statement

Mission Statement

The Constellation Cat Cafe aims to create a safe environment for all people to discover the joy of pet ownership through education, inclusive events, and outreach. They support local animal rescue shelters in capacity building and finding homes for adoptable cats.

The work

The team redesigned and refined its brand identity while creating a digital and print campaign. This helped the cafe advertise its upcoming move to a new facility.

Deliverables

Create a redesigned logo, cohesive brand guide, advertising strategy guide, social media graphics, and redesigned pet information templates.

Two redesigned Constellation Cat Cafe logos: Purple cat sitting on a moon and white cat on a moon in a cup of coffee

Constellation Cat Cafe Brand Guide Cover PhotoView the guide as a PDF.

View the guide as a PDF.

Two Sample Advertising Posters: "Dreaming of new horizons..." with a cat on a cloud and "These cats need more space" with a cat in an astronaut helmet.

Story Templates: Cafe Menu and Meet the TeamSocial Media Post Templates: Try this food/drink and a fun cat fact

2 print versions of the cat info template (one purple and one black and white) with details for age, health, sex, rescuer, coat, weight, adoption status, and adoption fee.
3 social media versions of the cat info template (dark and light purple and mint green) with details for age, sex, rescuer, coat, price, and health.

Thank you!

Thank you, MSUFCU logo and MACC logo

Street Teams would not be possible without the support of MSU Federal Credit Union. This activity is also supported in part by an award from the MICHIGAN ARTS AND CULTURE COUNCIL.