College of Communication Arts and Sciences

Team Cerulean | Todd Martin Youth Leadership

Street Teams

Street Teams are student-run, creative collaborations within ComArtSci. Interdisciplinary groups of students partner with nonprofit organizations and assist them with media projects. They have real-world learning opportunities while giving back to the community.

Team Cerulean

Nonprofit partner

Todd Martin Youth Leadership

Mission statement

TMYL exists to prepare young people - especially those from under-resourced families and communities - for success as individuals and as active, responsible citizens, through innovative tennis, education, life skills, and leadership development programming.

The work

The team was asked to help establish brand consistency across platforms.

Deliverables

They produced a brand strategy, including social media templates, a content calendar, examples of messaging, a brand guide and videos. They also created videos featuring students, coaches and success stories from the organization.