42pointSEVEN: Department of Psychology Case Study

Michigan State University's Program Evaluation M.A and Certificate programs allow evaluators to improve their skills and confidence, so they can achieve their career goals with the credentials from a leading university.

The agency had the opportunity to generate leads through LinkedIn ads and monthly undergraduate newsletters to discuss MSU's Program Evaluation and drive attendance to an informational session for current students.

The Freedom and Flexibility campaign utilizes a creative format and personable elements that allow potential users to see themselves in the program. The agency amplified the flexibility of taking a master's program online while having the leisure to study in various places.

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