42pointSEVEN: Department of Psychology Case Study
Background
Client information
Michigan State University's Program Evaluation M.A and Certificate programs allow evaluators to improve their skills and confidence, so they can achieve their career goals with the credentials from a leading university.
Opportunity
Agency direction
The agency had the opportunity to generate leads through LinkedIn ads and monthly undergraduate newsletters to discuss MSU's Program Evaluation and drive attendance to an informational session for current students.
Our focus
Goal of deliverable
The Freedom and Flexibility campaign utilizes a creative format and personable elements that allow potential users to see themselves in the program. The agency amplified the flexibility of taking a master's program online while having the leisure to study in various places.
