Yixiao Sun

Yixiao Sun

Ph.D. Student

Department
  • Communication
sunyixi2@msu.edu

Bio

Yixiao Sun (M.A. in Nanjing University) is currently a first-year Ph.D. student at the Department of Communication, whose research primarily lies in computational psycholinguistics, with a focus on how textual communication materials shape individual mental states and behaviors, or influence societal institutions. As a computational psycholinguistic researcher, she aims to push the boundaries of computational methods (e.g. natural language processing, longitudinal data analysis, causal inference) by developing new frameworks for analyzing complex elements of human communication—such as identity, context, narrative, and rhetoric—and by tracing how these elements reveal the evolving dynamics of people’s psychology and behavior. 

Yixiao’s updated CV can be found on her website.

Research and Teaching

Yixiao has published her works in journals including the Journal of Broadcasting & Electronic Media, International Journal of Business Communication, Chinese Journal of Communication and Communication and the Public.

She has also been recognized with two academic honors from the National Communication Association: Top Paper Award from the Political Communication Division and the Top Student Paper Award from the Human Communication and Technology Division. Yixiao’s recent research can be found on her Google Scholar.

Related Work

Publications

Zhang, Y., Sun, Y., Lu, G., Chen, Z.*, & Wang, C. J.*. (2025). Let us not wallow in the valley of despair: The role of emotion, panic, and sympathy discourses in promoting productive actions. International Journal of Business Communication. Online First in May 2025.

Zhang, Y., Sun, Y., & Wang, C. J.*. (2025). Unraveling the shape of social media narratives: Analyzing the effects of online interaction and narrative structure on attention to digital asset transactions. Journal of Broadcasting & Electronic Media. 69(3), 200–218. [Co-first author]

Chen, Z., Yu, W., Sun, Y., Wang, C. J.*, & Liu, X. F.*. (2025). The dark side of the internet: Fueling misinformation in the COVID-19 pandemic and the 2020 U.S. Presidential Election. Communication and the Public. Online First in September 2024.

Sun, Y., Yan, X. F., Zhang, Y., Chen, J., Chen, Z.*, & Wang, C. J.*. (2024). Globalization in international tensions: The impact of military conflicts on the cultural orientations of multinational corporations’ advertising in modern China (1932–1937). Chinese Journal of Communication, 17(4), 452–470.

Contact Information

404 Wilson road, Room 557