Team Charcoal | Old Town Commercial Association

Team Charcoal

Street Teams

Street Teams are student-run, creative collaborations within ComArtSci. Interdisciplinary groups of students partner with nonprofit organizations and assist them with media projects. They have real-world learning opportunities while giving back to the community.

Team Charcoal
Alva Nguyen | Information Science, Phoebe Tran | Advertising Management, Sari Kellman | Public Relations, Elizabeth Burgess | Advertising Management, Gabi Turner | Media + Information, Keely Broderick | Advertising Creative & Information Science, and Nolan Duff | Media + Information

Nonprofit partner

Old Town Commercial Association

Mission Statement

Mission Statement

The Old Town Commercial Association aims to maintain a vibrant business community in Lansing’s historic Old Town district by providing services and opportunities that foster economic growth and community engagement.

The work

The team established a cohesive brand look, feel, and tone for Old Town and showcased their diverse business district.

Deliverables

Create a cohesive brand guide, social media bucket list, and promotional videos about Old Town businesses.

Cover page for the Old Town Commercial Association Brand GuideView the guide as a PDF.

Bucket List to "Experience Old Town." Indulge in a popcorn adventure at Cravings Gourmet Popcorn. Try a pizza topping you've never experienced at The Cosmos. Capture the love of Old Town in a fabulous selfie by the murals. Reel in the biggest fish at Preuss Pets (or at least take a photo).

A collection of videos centered around businesses in Old Town, including Metro Melik 517, Preuss Pets, October Moon, Old Town General Store, and Cravings Gourmet Popcorn.

Thank you!

Thank you, MSUFCU logo and MACC logo

Street Teams would not be possible without the support of MSU Federal Credit Union. This activity is also supported in part by an award from the MICHIGAN ARTS AND CULTURE COUNCIL.