The Strategic Communication Online Master’s Program is built to empower communications professionals to unleash their individual potential and seize opportunities better and faster. The world of media and communications is not slowing down and neither should your career. Continue your path to becoming a leader in strategic and digital communications with the newest online master’s program offered by Michigan State University.
Why Strategic Communication at Michigan State University?
Strategic thinking is the number one job skill companies want in new employees but can't find, according to a 2016 Bloomberg Job Skills Report. The College of Communication Arts and Sciences at MSU is ranked a top five college in the nation for communication and media studies by QS Worldwide Survey. Our faculty have the knowledge and experience to prepare students for today's toughest communications challenges.
Digital communications in all of its forms demands to be integrated strategically in advertising, public relations and media. With a master's degree in Strategic Communication from MSU, graduates should be prepared to:
- Become a leader in driving technology behind marketing.
- Develop a digital marketing strategy.
- Apply the latest digital innovations such as mobile, social media, location based services and big data to marketing campaigns.
- Integrate marketing, advertising, sales and logistics across physical and digital channels.
- Collect, analyze and interpret digital marketing data to inform decision-making.
This online Master of Arts Program requires nine courses (30 credits) and a capstone project. Courses are taught by leading communications faculty and re-tooled to provide an excellent online learning experience, giving students the flexibility they need to accommodate a busy life and the rigor they need to be able to succeed.
Who Should Apply?
Most applicants will currently be in a communications role, with three or more years experience.
Applications for admission to the program are now available. All applications are reviewed by faculty who look for indications of a high probability of success. Such indications include a high level of academic performance, experience with educational technology, and consistency of professional goals with the objectives of the program. No GRE required.
In-State Resident Graduate Tuition
$671.75 per credit hour x 30 credits
Out-of-State and International Graduate Tuition
$1319.75 per credit hour x 30 credits