Whether we're focused on human-centered research, media research, games for entertainment and learning or documentary filmmaking – our faculty and students strive to make a difference and empower individuals.
HERCC is a collection of over 30 faculty members engaged in research, education and outreach related to communications-based risk reduction and health promotion. Using methods such as surveys, focus groups, message production and statistical analysis, our team is able to provide specialized knowledge and expertise on all aspects of the health and environmental risk communication process. Our specialized services can be applied to any health or risk issue.
ComArtSci faculty focus on the neuroscientific and psychophysiological underpinnings of communication. Research in this signature area includes the fields of behavioral and cognitive science, media psychology, neurolinguistics, cognitive neuroscience, and neuromarketing. By collecting behavioral, physiological, and neuroimaging data, basic and applied questions are being investigated to study the cognitive development of communication and a variety of communicative processes.
The computational paradigm has revolutionized research in many disciplines, from sciences to arts and offers fresh opportunities for communication researchers to bring new life to old ideas, as well as to generate new ideas. It emphasizes the structural and dynamic understanding of human communication phenomena in various contexts (e.g., political communication, health communication, mass communication, public relations, and advertising). Computational research is not just about the data size. It requires a seamless integration of meaningful theoretical questions, powerful statistical tools, and efficient computing algorithms. Computational research is not just about social media. It can be creatively applied in both online and offline research contexts.
ComArtSci faculty members are uniquely situated to innovate, design, and launch novel ideas through their research and creative expertise. Scholarship in this signature area includes the artistry of message design through digital media, game development, immersive media, storytelling, documentary making, photography, social media, and immersive media. Our ComArtSci faculty are creative makers who want to understand the impacts of their work on individuals, organizations, and society.
ComArtSci faculty members recognize we live in a global society where sensitivity to cultural factors is essential for positive outcomes. Scholarship in this signature area includes development of communication technologies for developing countries (ICT4D), understanding implications of public policy internationally, speech development in bilingual speakers, and examination of fundamental processes related to stereotypes and cultural competence. In ComArtSci, we are committed to research that helps us understand similarities and differences between and across cultures to help improve and navigate our complex and diverse world.
ComArtSci faculty members develop communication technology for different priority audiences and they also study the effects of communication technology. Scholarship in this signature area includes social, immersive, and mobile media research to answer both basic and applied research questions. Other areas of faculty interest include human computer interaction, game development, virtual reality, and media effects.
We have dedicated labs researching learning games, social science and technology, as well as a center focused on political and social issues related to media, communication and information policy.
Can tablets help kindergartners learn math? That's the question the new Playtime Pad Research Project will study in the Lansing School District. One of the largest of its kind, the project will use android tablets preloaded with PBS KIDS educational game apps to study the effectiveness of tablet-based learning on early childhood math literacy.Read more