Bachelor of Science in Advertising Management

Do you aspire to become an account manager, account planner, media planner, media researcher or lead a team of your own? The Bachelor of Science in Advertising Management, consistently rated as one of the top 3 advertising programs in the nation, focuses on developing your strategic thinking, research and analytical skills and provides the educational background you need to achieve your goals.

Why Advertising Management? 

We encourage you to gain internships and other cooperative educational opportunities while in the program. You may also choose to pursue the departmental minors in Advertising Analytics or Public Relations and a number of other minors including: Entrepreneurship and Innovation, Sales Leadership or Sports Business Management, which are particularly relevant for Advertising Management majors.

Gain Hands-On Experience 

Co-curricular activities include multiple student advertising and public relations clubs, as well as national student competitions. Study abroad programs provide you the opportunity to gain experiences that enhance your knowledge and reach outside of the classroom, further advancing your employment opportunities upon graduation.

DEGREE REQUIREMENTS

APPLY

Linked B.S. - M.A. Program

This Bachelor’s-Master’s Linked program allows undergraduate students currently pursuing a B.S. in Advertising Management at Michigan State University to count up to 9 credits of approved 400-level undergraduate courses toward the Master's program in Advertising or the Master's program in Public Relations.

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Have questions or need more information? Schedule an appointment with your advisor.