Minor in Sales Leadership

Michigan State University's Sales Leadership Minor is one of the best in the country and the only program of its kind nationwide that leverages the strengths of two nationally ranked colleges: the Eli Broad College of Business and the College of Communication Arts & Sciences, as well as multiple corporate workplaces.

Sales Leadership students have had 100-percent job placement every semester since January of 2010, a year after the program went live. Professional internships comprise an important part of the student experience, as well as 200 hours of additional experiential learning.

As a student in the Sales Leadership program, you will receive a world-class education that incorporates innovative sales and sales management research, service to the business community and outreach initiatives. The program promotes and enhances the field of professional selling and sales management through education, research and outreach, creating synergy between businesses and academia.

Our award-winning faculty are frequently published in leading academic journals, including the Journal of MarketingJournal of CommunicationJournal of Marketing ResearchJournal of Personal Selling and Sales Management, Industrial Marketing ManagementJournal of Academy of Marketing Science and International Journal of Research in Marketing.


The Sales Leadership minor is available to students who are enrolled in bachelor's degree programs at Michigan State University. Preference will be given to students in the Eli Broad College of Business and the College of Communication Arts and Sciences, excluding the School of Hospitality Business. As space permits, students from other colleges desiring the specialization will be considered on an individual basis.

Prerequisite Courses

In order to apply to the program, you must be enrolled in MKT 313: Personal Selling and Buying Processes. Applications are due around the mid-semester point and students will be informed o the exact deadline to apply.

Application Process

To apply to the program, students should complete an application after the midterm in Marketing 313 and submit it to the Sales Leadership Minor Managing Director, Jennifer Rumler, in the Department of Communication.

  1. Schedule an appointment with an academic advisor from your college to discuss the Sales Leadership Minor: College of Communication Arts and Sciences students should contact Daune Rensing.
  2. Have your resume critiqued by a professional in one of the many Career Services offices on campus: College of Communication Arts and Sciences students should seek help from the ComArtSci Career Center in 181 Communication Arts and Sciences Building.
  3. Once you have submitted your application, you will be instructed on how to schedule an interview and take the sales assessment.
  4. Students are expected to earn at least a 3.0 in MKT 313, however rare exceptions have been made depending on students' circumstances.
  5. For more information on how to apply, contact Sales Leadership Minor Managing Director, Jennifer Rumler.



COM 483 - Professional Sales Internship

COM 483 is the one-credit Professional Sales Internship, which is offered Fall, Spring and Summer Semester. Students must complete at least one professional sales internship during their time in the minor, and they must be enrolled in credit at the time they complete the work. Students secure internships through career fairs, postings on MSU Handshake or through contact with our corporate partners. Students earn 300 of the 500 required Experiential Learning Hours by successfully completing the internship, which is graded on the 4.0 scale. Grades are given based on four papers focused on their work at the internship site and an evaluation of the student by their on-site supervisor.


Study Abroad: Made in Italy

The Made in Italy study abroad program is a 9-credit, 6 week program that focuses on marketing, communication, and intercultural communication in sales. Discover what cultural components of communication are necessary for sales success in a global workplace, explore the Italian business culture that is responsible for creating world class goods and services, and study the Made in Italy branding phenomenon. You will be living in one of the most beautiful cities in the world, the classes you will take are highly informative, and you will obtain experience that employers will surely value. If you want to know more about the program or want to apply, click on the Made in Italy button below. Spots are limited- this program typically fills before the end of fall semester, so apply today!


Have questions or need more information? Please reach out to:

Advisor Contact
Daune Rensing
Sales Leadership Minor Advisor

Faculty Contact
Jennifer Rumler
Sales Leadership Minor Managing Director