Theory-Based Message Strategies to Promote Health Policy and Offset Industry Opposition

Join us in room 151 of ComArtSci from 12:00 - 12:50 PM on Friday, November 3rd, to hear from Jeff Neiderdeppe, associate professor in the Department of Communication at Cornell University, as he reports on several recent studies that refine and test communication theories of competitive framing, inoculation, and narrative persuasion in efforts to offset industry opposition and increase public and policymaker support for policies designed to reduce rates of obesity, cigarette smoking and prescription pain medication abuse.