Tao (Tony) Deng

Tao (Tony) Deng

Ph.D. Student

Department
  • Advertising + Public Relations
dengtao@msu.edu

Bio

Tao (Tony) Deng is a PhD student at Michigan State University. Tony holds an MA in communication from Marquette University in the US, and an MSSc in media management from Hong Kong Baptist University. He worked as an editor for China Daily and subsequently in advertising agencies in Hong Kong. His research interests include cross-cultural advertising appeals, psychophysiological response to advertising messages, and interactive advertising strategies.

Research and Teaching

Cross-cultural advertising effects and consumer behavior.

Program

Information and Media

Contact Information

Website: Research Gate