Robyn B. Adams

Robyn B. Adams is a Ph.D. student in the Department of Advertising and Public Relations. Her research interests are in the areas of health-related messages, health disparities and risk messaging. Four questions drive her research: 1). In what ways do rural populations access health care information? 2). What effects, if any does the inclusion and exclusion of message content have on the effectiveness of health and risk-related messages? 3). Does the context in which the message is consumed (e.g. with in-groups or out-groups) affect the cognitive and affective processing of the message? 4). How are attitudes and behaviors affected by these message content features and viewing contexts?