Nasser Almutairi

Nasser Almutairi

Ph.D. Student

Department
  • Advertising + Public Relations
almuta17@msu.edu

Bio

Nasser Almutairi is a doctoral candidate in Media and Information Studies. Mr. Almutairi is pursuing research on social media marketing, health communication, and consumer behavior. Some of his recent academic research work involves understanding the patterns of online viral behavior on social media, effects of colors on ads on social media platform, health news coverage and source effects, plain packaging colors effect, tobacco brands social media advertising, and public health announcements and religion message interaction on online behavior for Arabic speaking subjects. Before coming to Michigan State University, Nasser earned a Master of Business Administration at Western Michigan University (USA) and a Business Administration (B.S.) at King Saud University (Saudi Arabia). His professional experience is in the fields of business plan writing, entrepreneurship training programs, business communication, marketing strategies, and human resource development assessment and training programs. Currently, Nasser is a researcher and teacher assistant at the Department of Advertising + Public Relations.

Research and Teaching

Social marketing, consumer behavior, sponsorship marketing and social media behavior.

Program

Information and Media

Contact Information

almuta17@msu.edu