Luiz Figueira is a graduate student seeking a Master’s degree in advertising. He earned his B.A. in advertising from Michigan State University in May 2015. He is currently working on his M.A. thesis involving alcohol advertising and social media usage. His professional experience is in advertising, having worked for three semesters as an account executive at The State News. He is currently working as a teaching assistant for Dr. Kronrod, and is involved as a research assistant in the Department of Advertising + Public Relations.