Dawn Psyarchik Ph.D.

Dawn Psyarchik

Professor and Associate Dean for International Programs

  • Advertising + Public Relations
(517) 353-0650


Dr. Dawn I. Pysarchik holds a dual appointment as a Professor in the Department of Advertising, Public Relations and Retailing and an Associate Dean in International Studies and Programs (ISP) at Michigan State University (MSU). As an MSU faculty member, she teaches an upper division course in international procurement and product development and a graduate course in international consumer behavior in the Retailing program. She is involved in ongoing international and comparative research studies of market development, consumer behavior and buyer-supplier relationships. She has received funding for various marketing and consumer research projects in India, Korea and Mexico. Pysarchik is a frequent presenter at international research conferences and publishes in a variety of research and professional journals.

As ISP Associate Dean, Dr. Pysarchik regularly works with academic and support units at MSU, as well as institutions nationally and internationally, to develop and expand their strategic international initiatives in research, teaching, and outreach/service. As the oversight administrator of the internationally-recognized Japan Center for Michigan Universities (JCMU) in Hikone, Japan, she collaborates with the 15 public Michigan universities, the Presidents Council- State Universities of Michigan and partner universities in Japan. She is a former Fulbright participant in the International Education Administrators Program in Japan.

Dr. Pysarchik has a keen interest in the development and impact assessment of campus internationalization, and serves on a campus-wide committee to internationalize students? curricular, co-curricular and extra-curricular experiences at MSU. She has expanded this work by engaging in a multi-campus research project to assess the impact of international learning on the professional and personal development of students. She also frequently consults with other institutions that seek to internationalize their campus environments.

Dr. Pysarchik serves in leadership positions on the Michigan-Shiga (Japan) Sister-State and Sister-City Boards and assists a variety of organizations to expand their international community outreach. She holds an undergraduate degree from New York State University College at Oneonta, a Master?s degree from Cornell University and a doctorate from Michigan State University

Contact Information

404 Wilson Rd, Room
Communication Arts and Sciences Building
Michigan State University
East Lansing, MI 48824