Apoorva is a PhD candidate studying how environmental, risk, and scientific issues are communicated across diverse media channels. Her work helps us understand how people think, feel, and behave in response to visual and textual communication on issues such as biodiversity loss, climate change, wildlife crime, and sustainability. Specifically, she uses interdisciplinary approaches to understand how these relationships play out in understudied parts of the world. Apoorva believes that the causes and impacts of complex socio-environmental issues in the global South, and the role of regional journalism and communication in influencing and improving human-nature relationships deserve special attention from interdisciplinary systems-thinking social scientists. Her future research will focus on how environmental and risk-related misinformation on social media influences public understanding of science; interdisciplinarity in media portrayals of environmental issues; and how environmental or social justice feature in mediated environmental communication. Driven by her motto - "Conservation through communication" - Apoorva aims to use her work to develop actionable communication strategies and tangible solutions to manage present and future socio-environmental problems.