The MSU StratCom Program presents Level Up: A Professional Development Series. These free events will feature industry leaders who will be sharing insights and lessons learned, as well as offer practical tips to implement in work and life. The format will be interactive with a presentation, interview and live Q&A. Level Up will be hosted by Merri Jo Bales, President & Chief Strategist at StratAlign 20/20.
Session Title: “Culture, Cars and Women in Charge”
Presenter: Marcie Perez, Associate Director of Media and Performance, Cadillac
Recorded: Wednesday, October 12, 12-1pm EST
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Marceline M. Pérez has 20 years of automotive experience managing campaign strategies, creative development, digital execution and performance of offline and online marketing campaigns. In her role at General Motors, Marcie leads, tests and implements innovative media strategies to continuously drive brand awareness, efficiency and effectiveness. Since stepping into her role in May 2019, Marcie has lead strategic development for media and multicultural planning in collaboration with GM’s global, US, regional and LMA markets. She also manages audience personalization strategy, CRM, and Digital experiences (.com/Cadillac Live).