Computational Communication

Get Your Data On

When you read news on Facebook, see ads on your smartphone or buy products on Amazon – you’re being watched. Not by a person, but by computer algorithms designed to analyze your wants and needs, providing persuasive information tailored just for you. At the College of Communication Arts and Sciences, we have a long-standing reputation as a leader in the study of persuasion and social influence. We understand that research into computational communication – including cybersecurity, autonomous vehicles and human-robot interaction – requires a seamless integration of meaningful theoretical questions, powerful statistical tools and efficient computing algorithms. Computational communication has revolutionized research – from the sciences to the arts – and offers fresh opportunities for communication researchers to bring new life to old ideas, and new ideas to life.