As communicators and as Spartans, we serve catalysts, collaborators, connectors and scholars in our field. Join us in room 151 of ComArtSci to hear from Advertising and Public Relations professor John Besley on Friday, September 22. Besley will speak about "making science communication more strategic." His talk will discuss what we know about what may lead scientists to engage with the public and the types of goals they say they prioritize. It will also highlight the potential value of developing applied communication theory aimed at predicting when potential science communicators might choose specific goals, objectives and tactics.