At ComArtSci, we're connecting the dots between big data, storytelling and advertising to help students prepare for careers in digital and media analytics. Learn from alumni and researchers leading the way when it comes to understanding how data impacts our lives and everyday business.
Join us for Data Day 2020 - network with students and alumni and hear from MSU alumni who are using data to tell awe-inspiring stories each and every day.
CAN'T ATTEND IN PERSON? Livestream LINK - Panel Discussion
The program is the 2020 Edward Zabrusky Lecture, presented annually by the College of Communication Arts and Sciences.
- 12:45-2:30 p.m. | CASE STUDIES
Behind the scenes at Comscore, Expedia Group and Instagram
Room 191, ComArtSci Building
*Livestream not available for case studies - 3-4:30 p.m. | PANEL DISCUSSION
Data and Creativity: Developing Digital Insights
WKAR Studio A, ComArtSci Building
*Seats are first come, first serve. Once studio reaches capacity an overflow room will livestream the discussion. Can't attend in person? Watch LIVE here >>
Data Day 2020 will feature the following Spartan alumni:
Dennis Bulgarelli, Vice President, Client Insights - Comscore
BA Advertising '80; MA Advertising '81
Dennis has over 30 years of marketing, research and strategic planning experience working across a variety of industries and clients. While the automotive industry has been his primary focus his career has also taken him into retail, household appliances, quick serve restaurants and the pharmaceutical industry. He progressed through various market research positions in advertising agencies such as Young & Rubicam, J. Walter Thompson and Campbell-Ewald where he learned the ins and outs of traditional market research. He then moved to Compete, small start-up in the digital analytics space, in 2005 where he managed the Automotive practice. From there he moved back into the agency space with Global Team Blue, Ford’s advertising agency, where he managed the digital analytics practice for the US Ford brand. He’s currently managing the Automotive and Pharma teams at Comscore where data, analytics and insights are of primary importance to his clients. On the Pharma side, the team measures digital and TV performance of multiple brands and indications linking Comscore’s digital and TV exposure data to patient outcomes (diagnoses, Dr. visits, Rx) to determine campaign effectiveness and helping clients to optimize their media plans. He’s a proud Spartan alum with BA and MA degrees in Advertising. In addition, he sits on the advisory board of the Masters in Market Research in the Eli Broad Business school at MSU and is a past board member of the Detroit Advertising Association.
Becky Roth Kim, Head of Product Marketing - Expedia Group
MA Communication ‘10
Becky Roth Kim is the Senior Manager of Product Marketing at Expedia Group, where she specializes in voice and emerging technology for the Expedia mobile app. Before that, she managed mobile apps for large corporations like Samsung and AAA as well as startups like Rocket Lawyer. After graduating from MSU, her first job was to manage the Michigan State Social Media Research Lab, where she focused on online community interaction. Becky lives in the San Francisco Bay Area with her husband and their pit bull, Ella.
Jeffrey Wisenbaugh, Head of Content, @instagram - Instagram
BS Psychology ‘13
Jeffrey Wisenbaugh is the Head of Content, @instagram where he oversees Instagram's editorial strategy as well as other brand owned social channels. Prior to joining Instagram, he was Sr. Director, Development & Social Studios at Group Nine Media (NowThis, The Dodo, Thrillist, Seeker), lead the Originals & Live Programming team for E! News, was a writer & reporter for Ryan Seacrest Productions and got his digital video start on YouTube under the username "KoolJeffrey." (Yes, he knows it's lame.) Jeffrey lives in San Francisco with his wife, Kelly, and their pup, Bane.