WKAR Studio A, College of Communication Arts & Sciences
At ComArtSci, we're connecting the dots between big data, storytelling and advertising to help students prepare for careers in digital and media analytics. Learn from alumni and researchers leading the way when it comes to understanding how data impacts our lives and everyday business. The program is the 2019 Edward Zabrusky Lecture, presented annually by the College of Communication Arts & Sciences.
- Free event. Seats are first come, first serve. Once studio reaches capacity an overflow room will livestream the discussion. - Can't attend in person? Tune to the MSU Alumni Livestream at: https://livestream.com/msualumni/DataDay2019
3 p.m. Keynote Presentation by Amy Sample
VP for Business Intelligence, PBS
Amy Sample has been analyzing digital consumer behavior for over 20 years. As Vice President of Business Intelligence at PBS, she and her team are responsible for providing cross-platform analytics and consumer insights to drive strategic initiatives. Prior to PBS, she conducted primary research and audience analysis at AOL for 8 years. She is Chair of the Board of Directors for the Digital Analytics Association and served as a founding co-leader of the DAA Washington DC chapter. Amy is a regular speaker in digital analytics and measuring user engagement at nationwide industry conferences. Amy holds an MBA from Georgetown University and a BS in Marketing from DePaul University.
3:45-4:30 p.m. Panel Discussion
The following ComArtSci alumni will join Amy for a discussion in data for digital strategy and social media:
Kyle Andrews (Ph.D. 2009, Communication)
UX Researcher, Instagram
Kyle is currently a user experience researcher at Instagram, where he conducts qualitative and quantitative research to understand perceptions of social media, use cases, and reactions to new product features and changes. He also teaches classes on social marketing and research methods at George Washington University. Prior to Instagram he worked in consulting, specializing in new product development, brand revitalization, and customer satisfaction research; was an assistant professor at Northern Illinois University; and managed market transformation programs for energy efficiency and renewable energy technology.
Erica Tackett (BA 2016, Advertising, Public Relations)
Content Strategist, Chevy Social - Weber Shandwick
Erica Tackett is a senior account executive at Weber Shandwick, where she leads social media content strategy for the Chevy Trucks product group. Her daily routine includes building content calendars, strategizing paid messaging, identifying breakthrough ideas for each quarter, all while staying up on current trends in the digital marketplace. Most of her work involves deciding “what goes where”. Erica enjoys the marriage between data and creative, and thinks with smart content you can break any algorithm.