Registration Now Open for CLAS Institute Sessions
In today’s fast-paced and often unpredictable information environment, effective communication is more important than ever. The Communication, Leadership, and Strategy (CLAS) Institute at Michigan State University is designed to rapidly orient participants to innovative, evidence-based strategies for anticipating and managing a wide range of communication challenges. Topics from information processing to behavior change, to misinformation and reactance are just a few of the issues covered in CLAS Institute sessions. The CLAS expert presenters draw from a variety of industries and disciplines and lead informative discussions to help attendees develop the practical, innovative skills necessary to break through to target audiences.
As an attendee at the CLAS Institute you will have the opportunity to:
- Expand your communication strategy toolkit
- Grow your network of communication professionals and industry contacts
- Establish new collaborations and discover innovative strategies
- Learn from some of the nation’s top communication scholars and practitioners
Click below for more information on upcoming CLAS Institute sessions.
Past Session Topics
Presented by the Communication Leadership and Strategy Institute, Dr. Monique Turner's 2-day executive training program seeks to answer these questions:
- What is the difference between targeting and tailoring?
- What do we need to know about the audience prior to designing messages?
- Is a demographic profile really enough?
- Do distinct message strategies work for different audience types?
- Does audience personality matter enough to cause campaign effects?
This 2-day seminar includes live lectures, hands-on exercises, case study analysis, and plenty of opportunity for rich discussion.
Topics covered include:
- An examination of the most fundamental aspects of public health campaigns.
- The differences between designing a campaign and social marketing.
- The effectiveness of scare tactics, guilt appeals, hope, pride and other emotional messaging strategies.
- When and how to leverage narratives and stories to affect behavior change.
- Strategies for conveying risk probabilities in a way that people understand.
- When and how to run social norming campaigns.
- How to deal with counter-persuasion.
- Matching messaging strategy.
We want to develop public health interventions and campaigns that will “move the dial” and affect people’s behaviors. That means we must understand the underlying factors that motivate, inspire, and spark change in people. This class covers the fundamentals of the psychology of behavior change: social learning, motivation, planned behavior, stages of change and diffusion of innovations. This course covers how public health professionals can apply these principles to their programs.
The Communication Leadership and Strategy Institute is hosted by
Faculty
Monique Turner
Chair of the Department of CommunicationDepartment
CommunicationDr. Monique Mitchell Turner is Professor and Chair of the Department of Communication at Michigan State University. Prior to this appointment, she served as Associate Dean of MPH programs at the Milken Institute School of Public Health at the George Washington University.
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Faculty
Shawn Turner
Professor of PracticeDepartment
CommunicationShawn Turner is a Professor of Strategic Communication at Michigan State University, and a National Security Communication Analyst for CNN. He is an established expert in communication leadership, strategy, and crisis management.
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Faculty
Daniel Bergan
Associate Professor, Director of Master's StudiesDepartment
CommunicationDaniel Bergan specializes in public opinion and experimental work on advocacy campaigns.