Course Description (core course)
This asynchronous capstone course is the final requirement for Strategic Communication M.S. program students. Designed as a campaigns course, students can integrate and apply the skills and knowledge developed throughout the program. Working individually, students will research, design, and present a comprehensive strategic communication campaign for a simulated client.
Students will engage in a structured, self-paced format with weekly milestones, check-ins, and peer feedback. Course readings and assignments will guide students through each phase of campaign development—from initial needs assessment to strategic planning and final recommendations—mirroring professional practice in strategic communication.
Learning Objectives
Demonstrate the importance of project management as it relates to digital media.
Differentiate between planning, executing, monitoring and controlling project work.
Describe the relevance of and integration of project management knowledge areas and processes.
Understand organizational and functional structures and their influence on deliverables.
Identify stakeholders and effectively manage client expectations.
Apply project management principles and techniques to a real-world project.