Business And Bagels: Strategic Message Development

MARCH 18, 2020 | 7:30 AM - 9:15 AM

The James B. Henry Center for Executive Development

SESSION INTRODUCTION

Strategic Message Development
Making Your Message Strategic and Effective

The effectiveness of corporate messages can be enhanced by careful, research-informed development. Jason Archer, director of the Strategic Communication Online Master’s Program at MSU, will walk through ways to make messages strategic and effective using the MSU StratCom program as a case study. This session provides a model for designing effective communication, along with ideas about topics such as conducting effective stakeholder analysis, setting outcome parameters, designing messages and engaging your audience. Archer will talk about wins and challenges, giving attendees tactical approaches to apply to their own organizations.

SESSION PRESENTER

Jason Archer, Director of the M.A. Strategic Communications program

SCHEDULE

7:30 a.m. – 8 a.m. | Bagels

8 a.m. – 9:15 a.m. | Business

COST

$30

If your organization is sending five or more individuals to this program, you may contact us for bulk registration at edp@broad.msu.edu.