Want to experience what it's like to work in The Motor City? Apply now for Fall 2023 Immersion in Detroit: 18-21 (ADV 402-702, 1 credit).
This course provides students with an overview of professional public relations and opportunities. Site visits to various agencies will give students an opportunity to meet with practitioners and learn about people and issues in public relations. Objectives will be met through a combination of specialized readings and site visits. By the end of the course you should be able to better:
Describe the key tools and structures used by public relations professionals to succeed in a competitive environment.
Evaluate the degree to which you are prepared to succeed in strategic communication professionals by assessing your own competencies in comparison to the needs and desires of public relation leaders.
Class will meet on campus once early in the semester (students may choose Nov. 15 or 16, 7-9 p.m.) and in Detroit Dec. 18-21.
Students will be selected through an online application process involving academic and professional experience, as well as year of study.
Applications are due October 20, but earlier applications are encouraged and some students may be accepted early. Students will be notified whether they have been accepted to this section by October 27.