2023 CLAS Summer Institute Presents: The Science of Audience Analysis and Segmentation

Thu, Aug 03, 2023   9:00 AM ‐ Fri, Aug 04, 2023   4:00 PM


Join us for virtual training August 3rd and 4th from 9 a.m. - 4 p.m.

Presented by the Communication Leadership and Strategy Institute, Dr. Monique Turner's 2-day executive training program seeks to answer these questions:

  • What is the difference between targeting and tailoring?
  • What do we need to know about the audience prior to designing messages?
  • Is a demographic profile really enough?
  • Do distinct message strategies work for different audience types?
  • Does audience personality matter enough to cause campaign effects? 

Registration coming soon.

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