Join us for virtual training August 1st and 2nd from 8 a.m. - 4 p.m.
This 2-day seminar includes live lectures, hands-on exercises, case study analysis, and plenty of opportunity for rich discussion.
Topics covered include:
- An examination of the most fundamental aspects of public health campaigns.
- The differences between designing a campaign and social marketing.
- The effectiveness of scare tactics, guilt appeals, hope, pride and other emotional messaging strategies.
- When and how to leverage narratives and stories to affect behavior change.
- Strategies for conveying risk probabilities in a way that people understand.
- When and how to run social norming campaigns.
- How to deal with counter-persuasion.
- Matching messaging strategies with audience segments for the best outcomes.
- And much more!
Instructor: Monique Turner
Course fee: $700 (includes training and course materials)