2023 CLAS Summer Institute Presents: Evidence Based Strategies for Public Health Messaging

Tue, Aug 01, 2023   8:00 AM ‐ Wed, Aug 02, 2023   4:00 PM

Join us for virtual training August 1st and 2nd from 8 a.m. - 4 p.m.

This 2-day seminar includes live lectures, hands-on exercises, case study analysis, and plenty of opportunity for rich discussion. 

Topics covered include:

  • An examination of the most fundamental aspects of public health campaigns.
  • The differences between designing a campaign and social marketing.
  • The effectiveness of scare tactics, guilt appeals, hope, pride and other emotional messaging strategies.
  • When and how to leverage narratives and stories to affect behavior change.
  • Strategies for conveying risk probabilities in a way that people understand.
  • When and how to run social norming campaigns.
  • How to deal with counter-persuasion.
  • Matching messaging strategies with audience segments for the best outcomes.
  • And much more!

Instructor: Monique Turner

Course fee: $700 (includes training and course materials)

Register now

Contact us

Return to the main CLS Institute page